We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

January 24th, 2008

How Do You Turn Web Ideas Into Experiences?

It’s funny, it’s so easy these days to become enamored and enthusiastic about a “web project” that you tend to quickly underestimate its technical plausibility. For this I blame you, web 2.0. Seriously, here’s the thing, I think most of us are experiencing a better web today, one that’s regularly[ishly] tickling our minds and imaginations […]

Filed in Marketing, Social Media

January 4th, 2008

Janitor 2.0 The Unsexy Side of Social Media Work

So despite all the hype I and others wrap around social media programs, there remains a very raw, very real and very unsexy part of this line of work that seldomly gets discussed — and that’s the ugly, but critical custodial maintenance of the social web. This is what I jokingly, err, awkwardly refer to […]

Filed in Social Media

December 7th, 2007

The Three O’s of Social Media Measurement

“How do you measure social media programs?” You know, I try not to, it’s a buzz kill. I’m kidding… This question surfaces all the time. It’s hands down one of the biggest challenges we marketers face, but come on, it’s not impossible. Yeah, we need better weights and measuring sticks for new media — they […]

Filed in Social Media

November 13th, 2007

Online Response Tactics 101

Cross-posted from Media Guerrilla. “So, how do you know when to talk back?” Yeah, I get this question a lot… The upside of companies recognizing the importance of online conversations is that they’re, well, increasingly listening. And with listening comes the inevitable urge to act and respond to a whole bunch of things, but when […]

Filed in Blogging, Public Relations, Social Media

November 1st, 2007

When it Comes to Social Media, Ask The Hard Questions

Cross-posted from Media Guerrilla. In my world, this time of year is always crunchy, it’s an endurance race to the holidays. It means unfortunately that I don’t get to read as much, blog as much, breathe as much, etc., but oh well, so be it. I figure I can either put my head down to […]

Filed in Public Relations, Social Media

October 14th, 2007

New Hire, New Clients Boost Voce’s Social Media Mojo

Yeah, we’ve been busy… Busy building our team, busy building our business and as you can see, even busy building this blog. Where to start? Alright, well there’s the Josh thing. Josh Hallett has joined Voce. I’ve been itching to share this news for a while now. Josh and I have known each other for […]

Filed in Voce People

October 11th, 2007

Social Media Measurement Deconstructed

I know a lot of folks (myself included) have been slamming their heads against the wall for a while now, trying to grok an approach that really captures and measures the impact and value of social media. For many PR folks, the headache that is “social media measurement” arguably boils down to three things – […]

Filed in Social Media

October 8th, 2007

24-Hour News Cycle (R.I.P)

I got suckered recently (a subject for another post) into a cheesemo teleseminar on media trends. In it, one of the brilliant speakers proclaimed with confidence that the world’s media still operate within a 24-hour news cycle. Heh? What world is that? It ain’t mine jack….in mine, the news cycle takes 90 seconds:+1 second to […]

Filed in Media, Public Relations, Social Media

November 16th, 2006

CRN Inducts Dave Hitz to Hall of Fame

Earlier this week, at an awards dinner in downtown San Jose, Dave Hitz, EVP and co-founder of Voce client Network Appliance, was inducted into the CRN Industry Hall of Fame along with some amazing industry leaders including: Carol Bartz, Dr. Alan Kay, Nathan Morton, and Craig Barrett. Hitz was inducted for developing a disruptive technology, […]

Filed in Public Relations, Voce Clients

November 8th, 2006

Congrats Councilman Cline!

Election Day 2006 was not only a big day for the country to have its voice heard, but a landmark today in the annals of Voce Communications. Big congratulations are in order to Richard Cline, the company’s fearless field general, active citizen, and budding political virtuoso, who was elected by his community yesterday to the […]

Filed in Voce People