We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

April 18th, 2016

Voce Nation Podcast Ep. 5: Lithium’s Joe Cothrel

This week on the Voce Nation Podcast we were joined by special guest Joe Cothrel, Chief Community Officer at Lithium Technologies. Listen and watch as Chris Thilk and I talk to Joe about his role at Lithium, what kind of news he follows and the resources that make it easier for him to do his […]

Filed in Voce Nation Podcast

April 11th, 2016

Voce Nation Podcast Ep. 4: Medium, Facebook Live and More

Join Chris Thilk and myself for this Blab-hosted conversation of the latest news in the social media and content marketing world. Here’s what we discussed this week: (1:30) – Medium wants to be a platform and has rolled out a bunch of new tools for publishers to take advantage of (8:52) – Voce is doing […]

Filed in Voce Nation Podcast

March 28th, 2016

Voce Nation Podcast Ep. 3: Twitter’s Algorithmic Change, BART’s Response Strategy, Chipotle and More

Once again Christopher Barger, Chris Thilk and myself got together on Blab to discuss recent news. Watch the show below. Here’s what we discussed this week: (1:10) Twitter has rolled out its filtered feed and people don’t seem to mind. (9:05) BART got real on Twitter while engaging with people who were commenting on service […]

Filed in Content Marketing, Marketing, Social Networks, Voce Nation Podcast

March 18th, 2016

Voce Nation Podcast Ep. 2: Instagram, Google and More

For this second edition of the Voce Nation Podcast we decided to do something a bit differently and include some video. Joining the Blab-based call this week were Christopher Barger and Chris Thilk, two of Voce’s long-serving content marketing strategists. You can watch the show below Here’s what we discussed this week: (1:30) Instagram’s decision […]

Filed in Voce Nation Podcast

March 11th, 2016

Voce Nation Podcast: A Conversation with John Gilloly

Analytics is an essential part of any digital or social program. It gives you the cadence on how your program is doing, whether you are meeting your goals and if your customers are happy. In this week’s (inaugural) Voce Nation Podcast, I chatted with my co-worker, John Gilloly, whom I always go to whenever I […]

Filed in Voce Nation Podcast

January 11th, 2016

My CES 2016 Wish List: Randy Ksar

For those that know me, they know that I amass quite a big collection of door stops when it comes to technology, meaning most of the stuff I try doesn’t quite make it past the 1 – 2 week excitement phase and ends up back in the box or in my office drawer of goodies. […]

Filed in Uncategorized

December 3rd, 2015

2016 Content Marketing Predictions: Thoughts From the Voce Network

As I prepare digital and social 2016 plans for clients, I wanted to get an outside take on what the content marketing trends will be in 2016. I reached out to the following contacts and they provided the below valuable insight on what brands should expect in 2016: Jeremy Kaplan, @smashdawg, Editor in Chief, Digital […]

Filed in Content Marketing, Marketing, Social Networks

September 16th, 2015

Randy’s Social Take: Community Feedback

So often in social we think of bringing people back to the website and measuring conversion to a particular goal. That is good in some cases but what gets left out is asking, listening and incorporating customer feedback into your products. Companies like Dell (IdeaStorm) or Starbucks (My Starbucks) do a good job of this […]

Filed in Community

June 4th, 2015

Be Human and Change Your Social Business

Be human, have an opinion and search smart all sound like dating tips. Gotta have a game plan, right? I know back in my dating years I was always honest whether my date liked it or not. Probably the reason why I didn’t date that much. Fast-forward to today; I’m a happily married husband with […]

Filed in Publishing Programs

March 18th, 2015

Your Personal Brand, Your Story

  Whether you are looking for a job or trying to stand out as an industry expert, your personal brand is key. It’s the difference between getting the job and not,  the difference between making the sale and not. Social is all about relationships and if that prospect can’t see who you are as a […]

Filed in Career Development