We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

November 23rd, 2010

You Don’t Need to Go Big to Get Big in Social Media

On the whole the social media industry is quite insular. Most of us attend the same conferences and talk to each other. We go to the same speaking sessions on the same topics. We tweet at one another and generally all say the same things. So what differentiates us from the next guy? I was […]

Filed in Programming

May 28th, 2010

Don’t Forget What the Internet Says About You

How many of us have Googled ourselves? Raise your hand. It’s safe to assume that the vast majority of people who use the Internet with any regularity have run a search on themselves via one of the major search engines. Google’s been a verb for some time now so that’s what I do, but I’ve […]

Filed in Search

April 7th, 2009

SEO and Social Media – What You Need to Know

The more I come to understand about SEO and social media, I can’t help but see the overlap in places. There are those that argue that the two are independent of each other, and that may be true when it comes to job titles and duties, but as a communicator and consultant, they’re one in the same for me. The two have their places within any online campaign or project, especially those that we’re working on here. But, the fact of the matter is that if your plan is to be a well rounded consultant, you need skills in a lot of areas, and SEO is just one of them. I just don’t think you have to be an expert at search engine optimization to help your clients find success with their search results and page ranks.

Filed in SEO

January 17th, 2008

What is Social Media? Depends on What You Mean by the Word “is”

Now that we’ve fully jumped into 2008, I thought it would be a good time to take a quick look at what social media is, or has become to this point. You’re probably thinking, “tired topic” or “you’re about a year or more late to the party.” But look, I’m not looking for one final […]

Filed in Social Media