We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

March 18th, 2008

We’re not a company that understands Social Media, but we play one on TV

Staples recently dipped their foot into the social media waters in an effort to brand themselves as a personal data security and identity theft resource. They put out word of blogger events in New York City and San Francisco, featuring personal security and safety expert Bill Stanton, who is a contributor to NBC “Today” and […]

Filed in Media, Public Relations, Social Media

January 30th, 2008

Does social media sell books? St. Martin’s Press says “sho’ nuff.”

It’s getting harder and harder to find examples where social media does, actually, sell stuff. One area where it is NOT hard to find examples is in publishing. Now I’m a bit biased here, as I landed a book deal with Crown Publishing specifically because I sold a few thousands books on my own using […]

Filed in Marketing, Media, Social Media

December 4th, 2007

Podcasting Sponsorship Example: Skeptic Magazine and Skepticality

Podcasts are the wave of the future! They will kill radio dead. They will kill TV dead (okay, that’s a “vidcast,” but roll with me here). They are the cornerstone of user-generated media that will unleash an avalanche of talent upon the world! Die, evil global big media, DIE! Oh wait, sorry — that mantra […]

Filed in Media, Social Media

October 22nd, 2007

Social Media: Does It Get Charity Stuff?

I’m cross-posting this from my other blog over at Does it Sell Stuff. I call this blog “Does it SELL Stuff,” but really it examines social media’s impact on the bottom line of any organization. An interesting facet of this is charity work, and seeking donations. Just as in the for-profit sector, social media can […]

Filed in Blogging, Public Relations, Social Media

October 10th, 2007

BigFix: Leader of the Free Social Marketing World?

< p>”Let’s make some viral videos!”Sure, we’ve heard that one before. It’s easy, right? You just make a video, upload it to YouTube, and the next thing you know you have 250,000 views and the qualified leads are falling from the sky. That, and the Easter Bunny is a CIO with $500k of budget to […]

Filed in Public Relations, Social Media

October 3rd, 2007

Voce Nation Podcast Coming

We’re working on a Voce Nation podcast. Some exciting stuff in the works that’ll riff off of our videocast series. Much more to come, stay tuned, err, subscribed.

Filed in Voce Nation Podcast