David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts [...]
Digg ThisFiled in Blogging, Marketing, SEO, Social Media
That’s right folks – we’re in San Francisco (The W to be exact) blogging live from the PlayStation.Blog.Lounge across from the Game Developers Conference. Here on the VoceNation we usually share details about online efforts, because that’s what social media is all about, right? You know, the internetz. Not entirely. Yes, a lot of our [...]
Digg ThisFiled in Blogging, Events
If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in [...]
Digg ThisFiled in Blogging, Media, Pitching, Public Relations, Social Media
We at Voce wanted to tip our hats to PRWeek for ten years of successfully covering all things related to public relations. PRWeek highlighted this milestone by hosting a series of expert roundtables covering issues relevant to PR professionals in all industries, from finance to non-profit to tourism. One roundtable focused on the future of [...]
Digg ThisFiled in Public Relations, Social Media, Voce People
Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to [...]
Digg ThisFiled in Marketing, Public Relations, Social Media, Voce People
Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in [...]
Digg ThisFiled in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People
Before we asked you to Vote for Voce, now we’re asking you to vote for our clients as they take part in the South by Southwest Panel Picker selection process. After passing an initial round of reviews, three Voce clients – Digital Fountain, Kontiki and Predictify – are up for community votes in one of [...]
Digg ThisFiled in Events, Voce Clients
