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Author Archive

June 25th, 2009

Is Twitter Referring More Traffic Than You Think?

Danny Sullivan over at Search Engine Land posted today about a topic that’s been tickling my brain the past few weeks: What’s the reason for the discrepancy between the referral traffic from Twitter as calculated by Google Analytics, and the click through data reported by tracking links. I always feel like Bi.tly is providing a […]

Filed in Microblogging, SEO

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]

Filed in Blogging, Marketing, SEO, Social Media

April 2nd, 2009

The Power of Less at Web 2.0 Expo 2009

Spent the day at Web 2.0 Expo (along with several thousand of my closest friends) sitting in social media sessions, networking and checking out the exhibitors on the floor. I’ve heard murmurs that this year’s event is a much leaner showing than years past — but the folks who did make it are still happy […]

Filed in Career Development, Events, Media

March 24th, 2009

Live From the PlayStation.Blog.Lounge @ GDC

That’s right folks – we’re in San Francisco (The W to be exact) blogging live from the PlayStation.Blog.Lounge across from the Game Developers Conference. Here on the VoceNation we usually share details about online efforts, because that’s what social media is all about, right? You know, the internetz. Not entirely. Yes, a lot of our […]

Filed in Blogging, Events

January 15th, 2009

Twitter Reports on US Airways Flight 1549

Did you hear about today’s emergency US Airways flight landing in the Hudson River on Twitter? Us too. In what seemed like the world’s fastest news cycle, Twitter was undeniably the breaking source for all updates—and if it wasn’t breaking news, it was definitely where the news was disseminated. As soon as the crash happened […]

Filed in Blogging, Microblogging, Social Media

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in […]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

November 19th, 2008

PRWeek Celebrates 10 Years

We at Voce wanted to tip our hats to PRWeek for ten years of successfully covering all things related to public relations. PRWeek highlighted this milestone by hosting a series of expert roundtables covering issues relevant to PR professionals in all industries, from finance to non-profit to tourism. One roundtable focused on the future of […]

Filed in Public Relations, Social Media, Voce People

November 7th, 2008

Finding a Human Voice Through Social Media

Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to […]

Filed in Marketing, Public Relations, Social Media, Voce People

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

August 19th, 2008

Voce Clients in The Running for SXSW Selection

Before we asked you to Vote for Voce, now we’re asking you to vote for our clients as they take part in the South by Southwest Panel Picker selection process. After passing an initial round of reviews, three Voce clients – Digital Fountain, Kontiki and Predictify – are up for community votes in one of […]

Filed in Events, Voce Clients