We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

November 1st, 2016

Then & Now: Heather Brinckerhoff, Live Event & Social Media Expert

Heather is one of our stars out in Florida focused on live events and content strategy. If you need someone to come up with a strategy around live streaming your next product launch and how it fits into your overall content strategy, or help developing a new social media campaign for your brand, Heather is […]

Filed in Voce Culture

May 3rd, 2016

Voce Voices: Public Relations Haberdashery

There are quite a few parts to play in public relations, each with their own headwear. At Voce we wear all of them, often switching multiple times a day, like mid-act costume changes. Brittany Dixon, Senior Client Executive, shares her thoughts on what she wish she knew when starting out, and gives us a look […]

Filed in Voce People, Voce Voices

March 10th, 2016

Voce Voices: What’s in a Name?

What’s in a name? Like Bill Shakespeare said, roses would smell sweet even if we called them something else. Voce might too, but we like the name we have. Voce’s name contains what we try to give life to every day: voice (thanks Google Translate). In recognition of that name, for our new series, “Voce […]

Filed in Voce People, Voce Voices

February 16th, 2016

Voce Student Essential Reading 2/16: Instagram Video Views, Facebook Live Video, How to Run Meetings & More

Image via Digiday Social Media Brands rejoice: Instagram to begin showing the number of views a video gets “View counts are coming to Instagram videos for everyday users and advertisers. Video counts are a fixture on Facebook, and today the sister app is rolling them out, Instagram said today. The new setting will start showing […]

Filed in Weekly Reading

February 2nd, 2016

Voce Student Essential Reading 2/2: Facebook’s News Feed, Public Relations and the Village People, How to Follow Up & More

Image via Bloomberg Social Media News Feed FYI: Using Qualitative Feedback to Show Relevant Stories “The goal of News Feed is to show you the stories that matter most to you. The actions people take on Facebook—liking, clicking, commenting or sharing a post—are historically some of the main factors considered to determine what to show […]

Filed in Weekly Reading

December 8th, 2015

Voce Student Essential Reading 12/8: Twitter Improves Images, Wikipedia Employs AI & More

Image via TechCrunch Social Media Twitter Improves Photo-Sharing With Bigger Images, Better Layouts “Twitter is today revamping the way photos posted to its service will look, with a greater focus on a more media-heavy experience that now features uncropped photos and improved multi-photo displays.” Voce Insight – Rejoice! This change means fewer awkward cut-off photos. […]

Filed in Weekly Reading

November 24th, 2015

Voce Student Essential Reading 11/24: NBA on Social Media, Snapchat’s Newest Feature & More

Image via WSJ Social Media The NBA Climbs the Social Ladder “I wanted to talk to Silver because the NBA has made a very conscious decision to let basketball social media—including amateur videos of in-game highlights—fly free. Like, really free. Don’t misinterpret: if you try to sit courtside at the Staples Center and try to […]

Filed in Weekly Reading

November 10th, 2015

Voce Student Essential Reading 11/10: Snapchat Rising, Copy-Editing Vigilantes & More

Image via Columbia Journalism Review Social Media Warning: Public Copy Editor is always watching “Its emergence in your ‘mentions’ brings a pang of guilt. It is nameless, faceless, genderless, and ageless, working swiftly and succinctly without pay or much praise. In better times, professionals were trusted to police this turf. In the Wild West of […]

Filed in Weekly Reading

October 13th, 2015

Voce Student Essential Reading 10/13: Getting Rid of Comments, Embracing Annotation & More

Image via Mashable Social Media Vice’s Motherboard is getting rid of comments “The argument for comments has long been that a well-moderated section lowers the barrier to entry for readers to share their thoughts, positive or otherwise. In a vacuum, that sounds like a dream, but the key there is ‘well-moderated.’ Good comment sections exist, […]

Filed in Career Development

September 29th, 2015

Voce Student Essential Reading 9/29: Facebook Instant Articles, the Volkswagen Crisis & More

Image via Re/Code Social Media The Top 7 Social Media Marketing Trends That Will Dominate 2016 “Social media marketing has always been a peculiar animal. Since its early days, where platforms were finicky and critics insisted that social marketing was not a viable marketing strategy, we’re now witnesses to an era with rock-solid platforms, useful […]

Filed in Career Development