We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

July 24th, 2008

Musings from a Blogher “V”

I attended Blogher for the first time this year. We have a client, Predictify, that is working with the MOMocrats and so off I went from Idaho to San Francisco for Blogher08. First, let’s preface this with the fact that I had some ideas in my mind – based on the agenda and obvious target […]

Filed in Events