We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

September 9th, 2014

Voce Student Weekly Reading 9/9: Twitter Adds ‘Buy’ Button, Google Analytics Proves PR Value and More

Social Media Shop while you tweet: Twitter launches ‘buy’ buttons Twitter wants you to shop while you tweet. Starting Monday, the short-messaging service is going to test “buy” buttons in tweets. A small percentage of U.S. users will see the buttons in the Twitter apps on iOS and Android. Voce Insight – With around 271 […]

Filed in Weekly Reading

September 2nd, 2014

Voce Student Weekly Reading 9/2: NatGeo a Top Social Media Publisher, Twitter Testing Favorites in Stream & More

Social Media National Geographic Is Reportedly No. 1 in Social Media Among Publishers “National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, […]

Filed in Career Development, Weekly Reading

August 26th, 2014

Voce Student Weekly Reading 8/26: Instagram Offers More Analytics to Advertisers, LinkedIn Shares Data on Internships & More

Social Media How Oversharing on Social Media Can Cost You “Treading carefully online should start even before you step foot on campus. According to a 2013 survey by Kaplan Test Prep, more college admissions officers than ever are conducting Google searches of applicants (29 percent) or are visiting the applicants’ social networking profiles (31 percent).” […]

Filed in Career Development, Weekly Reading

August 19th, 2014

Voce Student Weekly Reading 8/19/14: Pinterest Adds Messaging, Brands Offer Exclusives on Snapchat and More

Social Media Start a conversation about a Pin “…now, when someone shoots you a Pin, you’ll be able to reply with a message or send a Pin back! More good news: you can also send Pins and messages to multiple people. Say you’re organizing a camping trip with friends—try sending Pins to the whole gang […]

Filed in Career Development, Public Relations, Social Media, Weekly Reading

August 15th, 2014

Voce Student Weekly Reading 8/12/14: Twitter Testing Abounds, Facebook Ditches Like-Gating and More

Welcome to the Voce Student Weekly Reading, your guide on the latest communications industry trends, job listings and career information. It’s everything you need to know to go from aspiring communications professional to interview-ready applicant! Social Media Your Twitter Feed May Soon Be Filled With Accounts You Don’t Follow “The social platform, which is known […]

Filed in Career Development, Public Relations, Social Media, Weekly Reading

August 15th, 2013

Remembering Amelie

In memory of Amelie LeMoullac, one of our beloved family members here at Voce/Porter Novelli. We miss you dearly. We will miss your smile, your humor, your wit and your friendship. You are irreplaceable and unforgettable. Our thoughts are with Amelie’s family and friends.

Filed in Voce News

July 9th, 2013

Introducing PNConnect

(NOTE: This was originally posted on the PNConnect Blog) For several years now we’ve been working with some of the biggest brands in the world on the execution of their digital strategies. Our focus has always been on the new ways we could help our clients create business value, be that for the purpose of […]

Filed in Voce News

May 2nd, 2013

Voce Weekly Reading: 5/2/13

Filed in Weekly Reading

April 30th, 2013

Stop By And Meet Voce

Voce’s having an open house. Come by our San Francisco office and meet the most energetic, creative firm in Silicon Valley and learn what Voce is all about. No need to RSVP. Just stop by and find out what we’re doing to fire up public relations and social media. 550 Third Street San Francisco, CA […]

Filed in Voce News

February 25th, 2013

Voce Monday Morning Reading: 2/25/13

Marketers know the value of social data but interpretation remains a challenge: This is a vital role that agencies play, interpreting the data that comes out of the publishing programs and turning that into intelligence to base business decisions off of, not only in how to improve the program itself but what audience sentiment and insights […]

Filed in Marketing, Programming