We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

January 28th, 2013

Voce Monday Morning Five: 1/28/13

Even if It Enrages Your Boss, Social Net Speech Is Protected: While it may eventually become settled policy that an employer cannot fire someone for what they say on social media there can still be discouragements about doing so that lay out the potential downsides. More here. Twitter Blog: An update to embedded Tweets: Some very nice […]

Filed in Social Networks

January 21st, 2013

Voce Monday Morning Five: 01/21/13

New MySpace opens to the public: The lingering question is what need does this fill for the average person? The revamped site has been playing up its multimedia capabilities but it remains to be seen if regular people are going to be creating enough high-quality video to share here regularly since they have Instagram for photos, […]

Filed in Uncategorized

January 14th, 2013

Voce Monday Morning Five: 1/14/13

Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by […]

Filed in Marketing, Media, Publishing Programs

January 11th, 2013

Voce’s 2013 CES Media Dinner

For the sixth year in a row we hosted the Voce CES Media Dinner, a gathering of Voce clients, employees and the top tech journalists in the industry. Away from the flowing currents of people filing the halls of the Las Vegas Convention Center, the annual media dinner is an opportunity to slow down from […]

Filed in Voce Clients, Voce Culture

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations […]

Filed in Blogging, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

May 6th, 2011

Social Media Accountability Can’t Lie With Interns

(Note: The following is a combined contribution from Chris Thilk, Christopher Barger and Doug Haslam) It’s a pretty predictable pattern these days: A company of some sort gets called on the carpet for some pretty bad press outreach and the mistakes are blamed on an intern. In the most recent example, a national publication made […]

Filed in Marketing

March 11th, 2011

Actuate, Welcome to the Wall

Welcome to the Wall, Actuate The Business Intelligence (BI) market is a crowded space. Voce and Actuate work together to rise above the noise and best communicate the value of enterprise open source adoption through creative media relations and extensive analyst communications. As the market evolves, we work as a team to target influencers and […]

Filed in Voce Clients