We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations […]

Filed in Blogging, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

May 6th, 2011

Social Media Accountability Can’t Lie With Interns

(Note: The following is a combined contribution from Chris Thilk, Christopher Barger and Doug Haslam) It’s a pretty predictable pattern these days: A company of some sort gets called on the carpet for some pretty bad press outreach and the mistakes are blamed on an intern. In the most recent example, a national publication made […]

Filed in Marketing

March 11th, 2011

Actuate, Welcome to the Wall

Welcome to the Wall, Actuate The Business Intelligence (BI) market is a crowded space. Voce and Actuate work together to rise above the noise and best communicate the value of enterprise open source adoption through creative media relations and extensive analyst communications. As the market evolves, we work as a team to target influencers and […]

Filed in Voce Clients

February 24th, 2011

It’s Official, We’ve Been Acquired

We’re pleased to confirm that the Voce Nation will be joining the Porter Novelli family — PR Week has the full story. Over the next few days Richard Cline, president and co-founder of Voce, will be posting his perspective on the highs and lows of building a successful agency over the last 11 years and […]

Filed in Voce News

January 28th, 2011

Monster, Welcome to the Wall

Welcome to the Wall, Monster Voce welcomes Monster Worldwide, which has been the premier global online employment solution for more than a decade. Voce is working with Monster’s team to create and execute on its ambitious social media strategy, also in partnership with Porter-Novelli. Kickoff activities culminate in Monster’s presence at SXSW Interactive in March. […]

Filed in Voce Clients

January 21st, 2011

Badgeville, Welcome to the Wall

Welcome to the Wall, Badgeville. Today we announce one of Voce’s new clients, Badgeville. Badgeville is a white-label social loyalty, rewards and analytics platform. The company incorporates elements of game play and techniques in their platform to help anyone publishing on the web who wants to increase specific user engagement and loyalty on their site. […]

Filed in Voce Clients

January 14th, 2011

Hitachi, Welcome to the Wall

Welcome to the Wall, Hitachi. We’re fired up to be working with Hitachi Global Storage Technologies (GST). Voce Communications with Porter-Novelli will lead the product and corporate communications program in North America and EMEA. The Holmes Report’s Arun Sudhaman sits down with Hitachi GST, Voce Communications and Porter-Novelli to discuss the new relationship.

Filed in Voce Clients