We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

February 26th, 2008

Voce Nation PodcastThomas Reemer/Berlin LLC Interview

Voce’s Andrea Weckerle talks with Thomas Reemer, President and CEO of Berlin LLC. Click the player below to listen to the podcast interview with Thomas. If you prefer to download the file directly, you can click here.

Filed in Social Media, Voce Nation Podcast

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media

January 14th, 2008

5×5 Renn Vara Interview

Welcome to the third installment of our video series 5×5, in which we introduce viewers to companies that are offering interesting, practical and useful services or products. In 5×5 we cover about five questions in around five minutes, without any hype. In this video, I interview Renn Vara, COO/VP Business Development and Founder of SNP. […]

Filed in Voce Nation Videocast

January 11th, 2008

A Brief Observation on Shock

I fell in love with the blogosphere a few years ago. Here was a place, an environment, where it seemed that people freely shared and exchanged opinions and ideas, and in many ways was like a free-for-all graduate school program – lots of passion, lots of idealism tempered by a healthy dose of reality, and […]

Filed in Blogging, Social Media

December 12th, 2007

Q&A With AAA’s Janie Graziani

I recently had the chance to speak with AAA’s Janie Graziani. Janie is a part of AAA’s national public relations team and the person in charge of the organization’s online newsroom, as well as all social media and web-based communications. In this brief Q&A, she shares her thoughts on how to keep the online information […]

Filed in Public Relations, Social Media

December 3rd, 2007

Voce Nation Podcast: Chris Shipley/DEMO Interview

Welcome to another installment of our Voce Nation Podcast series, which focuses on companies and individuals doing meaningful and innovative things in the social media and communications space. Here I talk with Chris Shipley, the Executive Producer of the DEMO Conferences and co-founder of the Guidewire Group. Click the player below to listen to the […]

Filed in Voce Nation Podcast

November 21st, 2007

Thoughts and Highlights of the WOMMA Research Symposium and Summit 2007

Last week I was at the Word of Mouth Marketing Association (WOMMA) Research Symposium and Summit 2007 in Las Vegas, which, in my mind, is one of the “must attend” yearly conferences. Along with Jake McKee, I was one of the official conference bloggers. Being a designated blogger is a very different experience that being […]

Filed in Marketing, Social Media

November 14th, 2007

Weckerle Blogging WOMM Summit

The Word of Mouth Marketing Summit kicked-off earlier today in Las Vegas. As you would expect, the speaker lineup is just stacked, so there’s all sorts of insightful juice to squeeze out of this event — and that’s exactly what our own Andrea Weckerle is doing as one of two guest bloggers invited in to […]

Filed in Blogging, Events, Voce People

November 5th, 2007

Social Media’s Intersection: B2B vs. B2C

In this Q&A, I asked two of our brightest “edge-workers” to share their insights and opinions on using social media tactics and tools for B2B and B2C clients and programs. Michael Moeschler (pictured left) talks about things from a B2B perspective; Ryan Lack (pictured right) from a B2C one. It’s interesting to see/read that the […]

Filed in Blogging, Public Relations, Social Media

November 1st, 2007

Voce Nation Podcast: Ike Pigott/American Red Cross Interview

Welcome to the second installment of our Voce Nation Podcast series, which focuses on companies and individuals doing meaningful and innovative things in the social media and communications space. Here I talk with Ike Pigott, the American Red Cross regional communications director for the southeastern United States. Click the player below to listen to the […]

Filed in Voce Nation Podcast