We Are Communication Architects

Building brand awareness through content creation and community engagement.

Author Archive

July 15th, 2008

Newsvetter vs. Press Releases

A while back Manuel sent around an internal email asking what everyone thought about Newsvetter. At the time, my head was filled with thoughts about PR spam. So, when I looked at the service by following the link in Manuel’s email, I thought it was a service designed to combat PR spam. I promptly tweeted […]

Filed in Public Relations

July 14th, 2008

Nuance, Welcome to the Wall…

We’re happy to be working with Nuance Read more about The Voce Wall….

Filed in Voce Clients

July 7th, 2008

Dolby, Welcome to the Wall…

We’re happy to be working with Dolby Laboratories, Inc. Read more about The Voce Wall….

Filed in Voce Clients

July 1st, 2008

Real Simple, Welcome to the Wall…

We’re happy to be working with Real Simple. Read more about The Voce Wall….

Filed in Voce Clients

June 23rd, 2008

Voce Sponsors Ignite Portland

Last week Voce sponsored Ignite Portland 3. Over 750 people packed into the Bagdad Theatre to watch 13 speakers talk for 5 minutes each on various topics. Each sponsor is given a moment on stage, so I proudly shared that Voce is looking for some Northwest brands to fire up. IP3 was a great event […]

Filed in Events

May 8th, 2008

BusinessWeek’s Twitter Experiment

Stephen Baker is breaking new ground as he collaborates live on Twitter to develop an article on BusinessWeek about the business value of microblogging. While there may have been other bloggers that have collaborated on Twitter to develop a story, they weren’t done by “traditional” media brands like BusinessWeek. Dave Donahue captured some great points […]

Filed in Microblogging

April 18th, 2008

Pitching bloggers 2.0 style

A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space. First […]

Filed in Pitching

February 26th, 2008

Voce Nation PodcastThomas Reemer/Berlin LLC Interview

Voce’s Andrea Weckerle talks with Thomas Reemer, President and CEO of Berlin LLC. Click the player below to listen to the podcast interview with Thomas. If you prefer to download the file directly, you can click here.

Filed in Social Media, Voce Nation Podcast

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media

January 14th, 2008

5×5 Renn Vara Interview

Welcome to the third installment of our video series 5×5, in which we introduce viewers to companies that are offering interesting, practical and useful services or products. In 5×5 we cover about five questions in around five minutes, without any hype. In this video, I interview Renn Vara, COO/VP Business Development and Founder of SNP. […]

Filed in Voce Nation Videocast