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Building brand awareness through content creation and community engagement.

Author Archive

June 23rd, 2008

Voce Sponsors Ignite Portland

Last week Voce sponsored Ignite Portland 3. Over 750 people packed into the Bagdad Theatre to watch 13 speakers talk for 5 minutes each on various topics. Each sponsor is given a moment on stage, so I proudly shared that Voce is looking for some Northwest brands to fire up. IP3 was a great event […]

Filed in Events

May 8th, 2008

BusinessWeek’s Twitter Experiment

Stephen Baker is breaking new ground as he collaborates live on Twitter to develop an article on BusinessWeek about the business value of microblogging. While there may have been other bloggers that have collaborated on Twitter to develop a story, they weren’t done by “traditional” media brands like BusinessWeek. Dave Donahue captured some great points […]

Filed in Microblogging

April 18th, 2008

Pitching bloggers 2.0 style

A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space. First […]

Filed in Pitching

February 26th, 2008

Voce Nation PodcastThomas Reemer/Berlin LLC Interview

Voce’s Andrea Weckerle talks with Thomas Reemer, President and CEO of Berlin LLC. Click the player below to listen to the podcast interview with Thomas. If you prefer to download the file directly, you can click here.

Filed in Social Media, Voce Nation Podcast

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media

January 14th, 2008

5×5 Renn Vara Interview

Welcome to the third installment of our video series 5×5, in which we introduce viewers to companies that are offering interesting, practical and useful services or products. In 5×5 we cover about five questions in around five minutes, without any hype. In this video, I interview Renn Vara, COO/VP Business Development and Founder of SNP. […]

Filed in Voce Nation Videocast

January 11th, 2008

A Brief Observation on Shock

I fell in love with the blogosphere a few years ago. Here was a place, an environment, where it seemed that people freely shared and exchanged opinions and ideas, and in many ways was like a free-for-all graduate school program – lots of passion, lots of idealism tempered by a healthy dose of reality, and […]

Filed in Blogging, Social Media

December 12th, 2007

Q&A With AAA’s Janie Graziani

I recently had the chance to speak with AAA’s Janie Graziani. Janie is a part of AAA’s national public relations team and the person in charge of the organization’s online newsroom, as well as all social media and web-based communications. In this brief Q&A, she shares her thoughts on how to keep the online information […]

Filed in Public Relations, Social Media

December 3rd, 2007

Voce Nation Podcast: Chris Shipley/DEMO Interview

Welcome to another installment of our Voce Nation Podcast series, which focuses on companies and individuals doing meaningful and innovative things in the social media and communications space. Here I talk with Chris Shipley, the Executive Producer of the DEMO Conferences and co-founder of the Guidewire Group. Click the player below to listen to the […]

Filed in Voce Nation Podcast

November 21st, 2007

Thoughts and Highlights of the WOMMA Research Symposium and Summit 2007

Last week I was at the Word of Mouth Marketing Association (WOMMA) Research Symposium and Summit 2007 in Las Vegas, which, in my mind, is one of the “must attend” yearly conferences. Along with Jake McKee, I was one of the official conference bloggers. Being a designated blogger is a very different experience that being […]

Filed in Marketing, Social Media