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Building brand awareness through content creation and community engagement.

Author Archive

April 18th, 2007

Take A Lesson in PR from China

I have to admit — I still read a lot of print magazine. While on a recent long plane trip to Beijing, I happened to come across this Newsweek article that discussed how PR is increasingly blending with international politics. Very interesting read. I won’t editorialize the article but this quote really stood out when [...]

Filed in Public Relations

April 17th, 2007

Hello From Hong Kong

Still in Asia…now in Hong Kong…thought I would share more thoughts from the road. Observation #1 Hong Kong is a beautiful city – what a skyline! Always impressive! Observation #2 Think imagery, photography and layouts when working with media here. If you are only supplying information to journalists (pitches, releases, etc.) then you are missing [...]

Filed in Voce People

April 16th, 2007

Hello From Beijing

I’m in Asia for a client trip and some partner meetings, so I thought I would share just a couple of observations from the road…. Observation #1 My Internet connection is faster here than my home; and my cell phone has better reception here than in my living room. Observation #2 Business is best done [...]

Filed in Voce People

April 13th, 2007

Voce Hits the Big Easy

The Word of Mouth Marketing Association — or WOMMA as it’s known – is hosting its annual conference in New Orleans on April 17 -18. This year’s conference is designed to discuss best practices in word-of-mouth, viral, buzz and blog marketing. Voce Nation is excited to announce that Voce client Ryan Rigoli has been invited [...]

Filed in Events, Marketing, Voce Clients

April 6th, 2007

Social Media: You Can’t Sit on The Sidelines Anymore

I was talking with someone the other day about social media, and although this person works in the communications field, the concept of social media is still relatively new to her. In other words, she’s heard of the term, she’s seen it being used more and more, but still doesn’t have a clear understanding of [...]

Filed in Social Media

April 2nd, 2007

Opinion Culture

Just a quick pointer to some thoughts our own Dave Black shared recently with PRWeek in an article about how companies can utilize a diversity of communication vehicles – from op-eds to blogs – in their PR programs. Enjoy! /Voce Nation Technorati Tags: dave+black, pr, voce+communications

Filed in Marketing, Media, Public Relations

March 22nd, 2007

If You Hear the Distinctive “Yaaaaaaaahooooo!” at BlogHer It Can Only Be One Person

The business offshoot of the extremely popular BlogHer conference kicks off today in New York and we want to take this opportunity to highlight a Voce client who is taking part in the show and sharing her experiences in what it takes to get a corporate blog off the ground the right way. Nicki Dugan [...]

Filed in Voce Clients

March 2nd, 2007

My Take on the Tech Policy Summit

This week I attended the Tech Policy Summit in San Jose. The summit was a gathering of prominent leaders from the private and public sectors, examining policy issues affecting technology innovation and adoption in Silicon Valley and beyond. Congressman Howard Berman, Sun Microsystems CEO Jonathan Schwartz and the Wall Street Journal’s Walt Mossberg all participated [...]

Filed in Events

February 21st, 2007

Net Tuesday Explores Social Networking For Good

I had the pleasure of attending the Net Tuesday Networking for Social Change event last week in SF, hosted by NetSquared, a project of TechSoup. Oz Basarir and Dave Sanford served as the evening’s presenters. Oz Basarir, an independent web consultant, is leading the WiserEarth project. WiserEarth is a dynamic wiki-based networking forum for various [...]

Filed in Events

February 16th, 2007

Speak Dutch?

Well we don’t – not yet anyway, but we would like to extend our thanks to Laura DeVere and Joost Schuijff of Zeno Holdings, Inc. for hosting a fantastic networking event in Los Gatos the other night. Laura and Joost partnered with Deloitte & Touche Netherlands who brought their “Fast 50” to the Silicon Valley [...]

Filed in Events