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Archive for the ‘Blogging’ Category

March 25th, 2016

Blogging and Other Social Media Usage Slips Among Fortune 500

University of Massachusetts Dartmouth Center for Marketing Research is out with its latest update on social media usage by Fortune 500 companies in 2015 and there are some big surprises here. First, far fewer companies maintained active blogs last year, just 21% , or a little over 100 companies. That makes two years in a […]

Filed in Blogging, Content Marketing, Social Networks

March 15th, 2016

L’Oreal Launching Unbranded News Platform

L’Oreal is trying to be a legitimate industry news source with the launch Fab Beauty, which offers beauty and lifestyle tips without the L’Oreal branding, even covering competitive brands. As Adage points out, it’s one of a few unbranded content hubs being used to raise the conversation throughout the vertical industry and not necessarily just […]

Filed in Blogging, Content Marketing

April 5th, 2013

The Battle for Your Attention (Later, When You Have Time)

In the last couple weeks Amazon rolled out a “Send to Kindle” button that would let readers of websites, including WordPress blogs (via a plugin), send a post or article to their Kindle for reading at some point in the future. Similarly, Pocket has introduced a “Save to Pocket” that can be added to blogs […]

Filed in Blogging, Publishing Programs

April 2nd, 2013

The Emerging Need for Hashtag Search

If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit. Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide […]

Filed in Blogging, Publishing Programs, Social Networks

February 22nd, 2013

The Rise of Unowned “Middle” Blogging

A couple weeks ago Quora, the question-and-answer platform that has made a number of shifts to increase its relevancy to a broad audience, launched a blog platform. The company pitched the blogs to people who don’t have an established online identity and want to have their writing easily surfaced to potential readers. It specifically called […]

Filed in Blogging

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice:┬áConsumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations […]

Filed in Blogging, Microblogging, Publishing Programs

September 20th, 2012

Tumblr’s Continued Growth Makes It a Search Factor

Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant […]

Filed in Blogging, Microblogging, Publishing Programs

September 11th, 2012

Bigger Companies Use Big Tools: Corporate Blog Usage Rises in Fortune 500

The University of Massachusetts Darthmouth is out with its latest study on social media usage by companies in the Fortune 500. I’ve discussed previous UMD studies on this topic here and here in the past year or so. This study, as in the past, focuses on public-facing blogs at the corporate level, acknowledging that blogs […]

Filed in Blogging, Publishing Programs

January 31st, 2012

Blog Publishing Falls Among Fast-Growing Companies

Following up on a recent study looking at Fortune 500 companies, the University of Massachusetts Dartmouth has now released one focused on the social media usage by companies in the Inc. 500, a list of the fastest-growing companies as opposed to those with the largest revenue. Among the more startling findings of the study is […]

Filed in Blogging

November 2nd, 2011

Have We Hit the Corporate Social Publishing Ceiling?

There are all sorts of great statistics in this study from the University of Massachusetts Dartmouth about the usage of social publishing (I’m steadfastly avoiding using the term “social media”) platforms by Fortune 500 companies. Among those statistics: Only 23 percent of those companies – that translates to 114 – have public facing blogs that […]

Filed in Blogging, Social Networks