Chris ThilkApril 5th, 2013
In the last couple weeks Amazon rolled out a “Send to Kindle” button that would let readers of websites, including WordPress blogs (via a plugin), send a post or article to their Kindle for reading at some point in the future. Similarly, Pocket has introduced a “Save to Pocket” that can be added to blogs [...]
Tweet
Chris ThilkFebruary 22nd, 2013
A couple weeks ago Quora, the question-and-answer platform that has made a number of shifts to increase its relevancy to a broad audience, launched a blog platform. The company pitched the blogs to people who don’t have an established online identity and want to have their writing easily surfaced to potential readers. It specifically called [...]
Voce NationOctober 29th, 2012
Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations [...]
Tweet
Chris ThilkSeptember 20th, 2012
Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant [...]
Tweet
Chris ThilkSeptember 11th, 2012
The University of Massachusetts Darthmouth is out with its latest study on social media usage by companies in the Fortune 500. I’ve discussed previous UMD studies on this topic here and here in the past year or so. This study, as in the past, focuses on public-facing blogs at the corporate level, acknowledging that blogs [...]
Tweet
Chris ThilkJanuary 31st, 2012
Following up on a recent study looking at Fortune 500 companies, the University of Massachusetts Dartmouth has now released one focused on the social media usage by companies in the Inc. 500, a list of the fastest-growing companies as opposed to those with the largest revenue. Among the more startling findings of the study is [...]
Chris ThilkOctober 22nd, 2010
One of the big points we emphasize to clients who are considering beginning or even up and running with a corporate blog publishing program, it’s that such a program allow them to own their messaging. Running these sorts of programs is something Voce excels at, having put together quite a few that include not just [...]
Tweet
Chris ThilkOctober 6th, 2010
An interesting study has been released that shows corporate messages are having a harder time remaining intact – defined as significant distortions of the originally crafted messaging – in coverage on blogs and other social media outlets than they are through the mainstream press. Key to the distortion are the insertion of people’s opinions, personal [...]
Elizabeth specializes on tech PR with an emphasis on B2B programs.
