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Archive for the ‘Blogging’ Category

October 22nd, 2010

Corporate Blogging Continues to Grow

One of the big points we emphasize to clients who are considering beginning or even up and running with a corporate blog publishing program, it’s that such a program allow them to own their messaging. Running these sorts of programs is something Voce excels at, having put together quite a few that include not just […]

Filed in Blogging, Voce Clients

October 6th, 2010

Halting Message Distortion

An interesting study has been released that shows corporate messages are having a harder time remaining intact – defined as significant distortions of the originally crafted messaging – in coverage on blogs and other social media outlets than they are through the mainstream press. Key to the distortion are the insertion of people’s opinions, personal […]

Filed in Blogging

August 12th, 2010

Taking the Time to Get it Right

Yeah, you should have plans in place for any crisis you can foresee. Absolutely. Have plans and when the emergency arises pull them out and put them in to action. Make sure all relevant departments know what the plan is and then start the communications chain when a situation is erupting. We at Voce do […]

Filed in Blogging, Marketing

September 8th, 2009

The Move to Make RSS Real-Time

Over the long weekend there was a major upgrade made to RSS that brings it fully in-line with what people are increasingly expecting from the real-time web, a conversation that for the most part is dominated by micro-blogging status networks like Twitter, Facebook and others. Support for RSS Cloud has now been enabled on all […]

Filed in Blogging, Media

August 27th, 2009

Blogger Outreach Pretty Universal

New stats from a Text100 survey show that the public relations/blogger relationship has little room for growth. Of the U.S. based bloggers contacted for the survey 100 percent said they’d been contacted by a PR representative in the last six months and 96 percent say such contact happens at least once a week, despite only […]

Filed in Blogging, Pitching

August 12th, 2009

Delicious Gets a Little More Social

I’ve been playing around with the new features rolled out by Delicious last week. In short, the social bookmarking site now allows you to do a couple things: First, when you visit the site and look at the latest links shared by people there is now a “Related Tweets” feature that works in an interesting […]

Filed in Blogging, Microblogging

July 16th, 2009

You Like That Item…

Google continues to add functionality and features to its uber-popular Reader tool. You can now “Like” an item, a feature that many are comparing to a similar action you can take on FriendFeed. As you’re scrolling through your new RSS items in Reader you’ll be able to see how many people have marked a particular […]

Filed in Blogging

June 18th, 2009

Friendfeed Subscribers Come to FeedBurner

Many people woke up this morning to find their RSS subscriber counts, as reported by FeedBurner, were markedly higher than they were yesterday. For some the numbers doubled but most, I’m willing to speculate, were less than that but still were larger than what they’d seen in previous day-to-day gains. After what seems like a […]

Filed in Blogging, Microblogging

June 5th, 2009

Blog Post Touch-Point and Interaction Measurement

About a month or so ago I installed Backtype Connect on my personal blog because one of its features allowed for Twitter updates containing links to a post to be counted and listed among the comments and links for that post. It was another bit of information – meta-data if you will – about that […]

Filed in Blogging

June 1st, 2009

Recapping WordCamp SF 2009

As Mike teased a couple weeks ago, Voce hit WordCamp SF 2009 this past Saturday in full force not only as a sponsor of the event but also in terms of people on the ground. Michael Moeschler, Ryan Lack, Melissa Walker, Josh Hallett, Beverly Nevalga and Chris Thilk were all on hand throughout the day, […]

Filed in Blogging, Events, Social Media