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Archive for the ‘Blogging’ Category

June 1st, 2009

Crossing the Personal/Professional Line on Social Networks

Employees worth their salt struggle with something every time they post an update to Twitter, Facebook or even their personal blog: “Will this post/update reflect positively or negatively on my employer or clients?” Sometimes they make the right decision and sometimes they don’t. That’s just the way things are. Companies and agencies are struggling with […]

Filed in Blogging, Career Development, Social Media

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]

Filed in Blogging, Marketing, SEO, Social Media

May 6th, 2009

Voce Sponsoring WordCamp SF

WordCamp SF approaches this Saturday, May 30th, and I’m fired up to say, for the first time, Voce’s stepping in as a sponsor. For a few years now, we’ve “unofficially” been big believers and supporters of the WordPress organization, its platforms and, well, its larger open source community. It started frankly with our clients’ needs […]

Filed in Blogging, Community, Events

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

March 24th, 2009

Live From the PlayStation.Blog.Lounge @ GDC

That’s right folks – we’re in San Francisco (The W to be exact) blogging live from the PlayStation.Blog.Lounge across from the Game Developers Conference. Here on the VoceNation we usually share details about online efforts, because that’s what social media is all about, right? You know, the internetz. Not entirely. Yes, a lot of our […]

Filed in Blogging, Events

March 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

January 28th, 2009

WordPress Gets Good Ink in USAToday

There is a nice feature story on Matt Mullenweg/WordPress in today’s USAToday. We’ve been using WordPress for quite a bit on projects for a while now and are proud to work with one of the best WordPress development firms in the world, cnp_studio. As many folks note, WordPress is often being used as a simple […]

Filed in Blogging, Social Media, Voce Clients

January 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart […]

Filed in Blogging, Microblogging, Public Relations, Social Media

January 15th, 2009

Twitter Reports on US Airways Flight 1549

Did you hear about today’s emergency US Airways flight landing in the Hudson River on Twitter? Us too. In what seemed like the world’s fastest news cycle, Twitter was undeniably the breaking source for all updates—and if it wasn’t breaking news, it was definitely where the news was disseminated. As soon as the crash happened […]

Filed in Blogging, Microblogging, Social Media