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Building brand awareness through content creation and community engagement.

Archive for the ‘Blogging’ Category

January 8th, 2009

Page Views are Dead, Long Live Page Views

Have you heard the page view is dead? In some circles people have moved on and it’s very fashionable to make claims as such, but sadly much of the corporate world still sees it as an important number. Why? Benchmarking, specifically against other business units and various web properties within brands. Don’t get me wrong, […]

Filed in Blogging, Social Media

January 5th, 2009

Social Media Monitoring and Engagement in the Corporation/Enterprise: Centralized or De-Centralized?

I want to revisit a topic that my colleague Mike Manuel brought up in August of last year: Social Media Monitoring and Engagement Strategy. As Mike pointed out, for many firms the strategy is rather shallow, that is, ‘We listen and respond’…but as he asked, how? why? and the ever important question, how are you […]

Filed in Blogging, Social Media

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in […]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

October 8th, 2008

WordPress bookmarklet for blogging and reblogging

As a follow up to my WordCamp presentation on WordPress Ecosystems, this screencast demonstrates the WordPress bookmarklet, called Press This, being used in two capacities: To quickly create microposts, and To reblog from one blog to another. Password-protected WordPress installs are a great way to coordinate blogging activity with other people. I recently converted Press […]

Filed in Blogging

September 16th, 2008

The Push & Pull of Social Media

Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics. Push tactics are all about, […]

Filed in Blogging, Public Relations, Social Media

August 1st, 2008

New SEC Rules Put Pressure on Companies to Innovate Financial Disclosure

The SEC announced that they are approving under certain circumstances company websites and blogs as meeting public disclosure requirements under Regulation FD. Cause and Effect This announcement will spur a fresh round of innovation. There’s a mini-boom on its way just like what happened with companies touting Sarbanes-Oxley solutions. Instead of automating checks and balances, […]

Filed in Blogging

July 23rd, 2008

BlogHer 08: Schwag and Gifts and Giveaways (oh my!)

I have been to many trade shows over the years, from the glitzy (CES) to the dorky (WinHEC) to the niche (Webmaster World). I have managed booth-duty, staffed press briefings, and tracked down press and analysts on-the-fly. And at each of these shows, I typically avoided the lame-ass schwag bags handed out to attendees. But […]

Filed in Blogging, Events, Media, Social Media, Voce People

May 7th, 2008

Voce on the Today Show

We told you we were living large in Manhattan at the BlogHer Business Conference and New York City Moms Blog launch party last month. We knew the Today Show producers were interviewing a few of the mom bloggers at the party and the crew was filming conference panels. But we when we watched this morning’s […]

Filed in Blogging, Social Media, Voce Clients, Voce People

May 5th, 2008

Revising the BusinessWeek Blog Story

Stephen Baker and Heather Green have been working on revising their 2005 cover story on blogs. They’ve wisely expanded from blogs to social media. They’re asking their readers ‘how’ social media is changing business. I have some more in-depth thoughts on this which I’ll post shortly, but for now how about these for starters: 1. […]

Filed in Blogging, Social Media