We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Blogging’ Category

November 14th, 2007

Weckerle Blogging WOMM Summit

The Word of Mouth Marketing Summit kicked-off earlier today in Las Vegas. As you would expect, the speaker lineup is just stacked, so there’s all sorts of insightful juice to squeeze out of this event — and that’s exactly what our own Andrea Weckerle is doing as one of two guest bloggers invited in to […]

Filed in Blogging, Events, Voce People

November 13th, 2007

Online Response Tactics 101

Cross-posted from Media Guerrilla. “So, how do you know when to talk back?” Yeah, I get this question a lot… The upside of companies recognizing the importance of online conversations is that they’re, well, increasingly listening. And with listening comes the inevitable urge to act and respond to a whole bunch of things, but when […]

Filed in Blogging, Public Relations, Social Media

November 9th, 2007

Starting Small with Social Media

Social media strategy doesn’t always involve blogging or launching a social network. I always say, why start your own, when you can join an existing one? Social media/commuity initiatives can start out small and focussed….and use existing networks. A great example is the recent Flickr photogroup created by the Georgia Aquarium. The Georgia Aquarium is […]

Filed in Blogging, Social Media

November 5th, 2007

Social Media’s Intersection: B2B vs. B2C

In this Q&A, I asked two of our brightest “edge-workers” to share their insights and opinions on using social media tactics and tools for B2B and B2C clients and programs. Michael Moeschler (pictured left) talks about things from a B2B perspective; Ryan Lack (pictured right) from a B2C one. It’s interesting to see/read that the […]

Filed in Blogging, Public Relations, Social Media

October 22nd, 2007

Social Media: Does It Get Charity Stuff?

I’m cross-posting this from my other blog over at Does it Sell Stuff. I call this blog “Does it SELL Stuff,” but really it examines social media’s impact on the bottom line of any organization. An interesting facet of this is charity work, and seeking donations. Just as in the for-profit sector, social media can […]

Filed in Blogging, Public Relations, Social Media

October 16th, 2007

Why Blog Monitoring is Almost Useless Without Community Context (or Another Analogy)

In my previous post I put forth an analogy to illustrate a point. I do that quite a bit in training sessions. I’m constantly comparing online/social media situations to things we see in everyday life. Analogies help those just learning about social media find a relationship to what they’re used to. (Big Social Media Consultant […]

Filed in Blogging, Social Media

October 6th, 2007

Corporate Blogging and SEO

Earlier this month at the MarketingProfs B2B Forum I moderated a panel on B2B blogging. When you get a room full of marketers the conversation will sometimes turn to SEO and of course ROI. Mix the two and you have a lively conversation. Yes we all know that Google loves blogs, but if your only […]

Filed in Blogging, Public Relations, SEO, Social Media