We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Career Development’ Category

March 31st, 2015

Voce Student Weekly Reading 3/31: Periscope, the Resume Skills Section & More

Social Media As Twitter Introduces Periscope, Tech Titans Bet on Live Streaming Video “The premise of Periscope, Meerkat and others is simple: Capture video of yourself doing anything from exploring a new city to playing with your dog, all using nothing more than your smartphone camera. The apps notify others that you are streaming live […]

Filed in Career Development, Weekly Reading

March 24th, 2015

Voce Student Weekly Reading 3/24: How to Craft Headlines, 10 Things Companies Look for in PR Hires & More

Social Media How to Craft Headlines That Draw People to Your Content “Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to […]

Filed in Career Development, Weekly Reading

March 18th, 2015

Your Personal Brand, Your Story

  Whether you are looking for a job or trying to stand out as an industry expert, your personal brand is key. It’s the difference between getting the job and not,  the difference between making the sale and not. Social is all about relationships and if that prospect can’t see who you are as a […]

Filed in Career Development

March 17th, 2015

Voce Student Weekly Reading 3/17: How Millennials Get the News, 12 Things Successful People Never Reveal at Work & More

Social Media Obsessing Over the Perfect Social Media Post is Ruining Your Life, Study Says “About 58% of people surveyed said “posting the perfect picture has prevented them from enjoying life experiences.” Sound familiar? Trying to get that perfect concert photo, or just the right sunset pic sometimes interferes with enjoying the experience itself.” Voce […]

Filed in Career Development, Weekly Reading

March 10th, 2015

Voce Student Weekly Reading 3/10: Hashtag Do’s and Don’ts, How to Ace a PR Internship Interview & More

Social Media Are You a ‘Hash-Hole’ “#Not #only #does #this #make #your #caption #unreadable, #but #it #makes #you #look #incredibly #desperate #for #Instagram #love. There are clever ways to implement hashtags in your captions, and they can still get you likes or new followers.” Voce Insight – People, please don’t abuse the hashtag. Tweets are […]

Filed in Career Development, Weekly Reading

March 3rd, 2015

Voce Student Weekly Reading 3/3: Five Things You Should Never Do at Work, Email Etiquette for PR Pros & More

Social Media 15 Ways You’re Probably Misusing Social Media “Don’t be the account that only talks about itself. Don’t be a self-centered know-it-all. Pay attention to what others are saying not just about you and your brand, but about their own products and services, too. Mine the media for knowledge and expertise as much as […]

Filed in Career Development, Uncategorized, Weekly Reading

February 24th, 2015

Voce Student Weekly Reading 2/24: Play Music and Shoot Video at the Same Time with Snapchat, Things PR Pros Should Never Say to Reporters & More

Social Media 8 Social Media Mistakes That Are Killing Your Brand “Posting the same types of content again and again can convey the impression that your brand is boring, uncreative or just not in tune with your audience. Instead of posting link after link or quote after quote, change things up by posting a wide […]

Filed in Career Development, Weekly Reading

February 17th, 2015

Voce Student Weekly Reading 2/17: How to Run an Instagram Contest, Keeping Your Client Happy & More

Social Media How to get the most out of Pinterest’s Guided Search Pinterest’s relatively new search feature, Guided Search, is supposed to help you explore the site, “whether you know exactly what you want, or you’re just starting to look around.” In other words, Guided Search is a clever yet easy way to sift through […]

Filed in Career Development, Weekly Reading

February 10th, 2015

Voce Student Weekly Reading 2/10: Share Your Saved Images on Snapchat, How to Land a Job Even if You Don’t Have the Experience & More

Social Media How to share your saved images on Snapchat “Snapchatters rejoice! It is possible to send an image from your Camera Roll in Snapchat. With the ephemeral messaging app’s Chat functionality, you can send photos and screenshots to your friends directly from your smartphone’s photo gallery.” Voce Insight – The Snapchat app for iOS […]

Filed in Career Development, Weekly Reading

February 3rd, 2015

Voce Student Weekly Reading 2/3: Super Bowl Tweets, Things College Teaches You About the Real World & More

Social Media Super Bowl XLIX generates 28.4 million tweets “Super Bowl XLIX was the biggest Super Bowl ever on Twitter, generating 28.4 million tweets, the company announced Monday.” Voce Insight – Let’s take a moment to appreciate Katy Perry’s halftime performance. It was such a huge moment that it generated 284,000 tweets per minute when […]

Filed in Career Development, Weekly Reading