We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Career Development’ Category

July 21st, 2015

Voce Student Weekly Reading 7/21: Shoppers on Facebook, PR Truths for Recent Grads & More

Social Media Can Facebook Turn Its Users Into Shoppers “Facebook has long relied on advertising as its key source of revenues. Earlier this year, the company announced it was adding Messenger so members could interact with businesses and track packages. The addition of direct commerce to Facebook pages would appear to make the social site […]

Filed in Career Development, Weekly Reading

July 14th, 2015

Voce Student Weekly Reading 7/14: How Facebook’s News Feed Works, Tricky Interview Questions & More

Social Media Here’s How Facebook’s News Feed Actually Works “In Knoxville, a group of 30 contract workers sit in a room full of desktop computers, getting paid to surf Facebook. They are tasked with scrolling through their News Feeds to assess how well the site places stories relative to their personal preferences. Their assessments, as […]

Filed in Career Development, Weekly Reading

July 7th, 2015

Voce Student Weekly Reading 7/7: Basic Tips for Job Seekers, Twitter’s Project Lightning & More

Social Media 10 brands’ worst social media mistakes “Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly.” Voce Insight – Time is always […]

Filed in Career Development, Weekly Reading

June 30th, 2015

Voce Student Weekly Reading 6/30: Questions Recruiters Ask Before Hiring You, Tips to Be Efficient in Your Job Search & More

Social Media An Algorithmic Feed May Be Twitter’s Last Remaining Card To Play “Twitter has done nearly everything it can to refine and enhance the way tweets present information, without touching the order in which they’re published. That order — chronological, with no algorithm elevating the “best” tweets — has long been sacred ground for […]

Filed in Career Development, Weekly Reading

June 23rd, 2015

Voce Student Weekly Reading 6/23: Ways to Maximize Your Team’s Talent, Hidden Agenda Behind Common Interview Questions & More

Social Media Facebook is Nipping at Youtube’s Heels in the Race for Video Viewers and Advertisers “According to a recent survey and market research by Ampere Analysis, Facebook is on track to deliver two thirds as many video views in 2015 as YouTube does — two trillion versus YouTube’s three trillion. Both services have a […]

Filed in Career Development, Weekly Reading

June 16th, 2015

Voce Student Weekly Reading 6/16: Twitter Removes DM Character Limit, Mistakes Smart People Make & More

Social Media Twitter to Remove 140-Character Limit on Direct Messages “While regular tweets will still be capped off at 140 characters, direct messages will now have a maximum count of 10,000 characters.” Voce Insight – Removing the character limit for DM’s is just one more step in the right direction for Twitter. The DM character […]

Filed in Career Development, Weekly Reading

June 9th, 2015

Voce Student Weekly Reading 6/9: Life After College, Budget-Friendly PR Tactics & More

Social Media How to Use Private Twitter Lists to Deepen Coverage of Companies “Twitter lists are my favorite way to filter information. A private Twitter list lets you follow anyone without them knowing you follow them, which basically undermines the whole idea of social media, but has its uses if you are a checking out […]

Filed in Career Development, Weekly Reading

June 2nd, 2015

Voce Student Weekly Reading 6/2: Where Millenials Get Their Political News, Facebook GIF Support & More

Social Media Rejoice: Facebook Gets GIF Support. Here’s Everything You Need to Know. The first thing to keep in mind is that the feature works with GIF links, not GIF uploads. At least for now, attempting to upload your favorite GIF will not result in a usable, playable GIF on Facebook. Voce Insight – Facebook’s […]

Filed in Career Development, Weekly Reading

May 27th, 2015

Voce Student Weekly 5/27: How to Start a Conversation with New LinkedIn Connections, Increase Engagement on Instagram & More

Social Media How to Unleash The Potential of Social Marketing Campaigns “It’s a fact that social media marketing campaigns are 60% more effective than traditional advertising. That’s why organizations that want to make the most of what social has to offer are launching them in droves. But when should you launch your first campaign? What […]

Filed in Career Development, Weekly Reading

May 19th, 2015

Voce Student Weekly Reading 5/19: Ways to Bolster PR Outreach, New Facebook Features & More

Social Media Exclusive: 7 Facebook Events Features Coming This Year and Beyond “Although the team hasn’t begun experimenting with solutions yet –- and Facebook says a solution wouldn’t arrive until next year, at earliest -– Koolwal suggested one scenario whereby users would still be able to invite a friend by entering their email address. That […]

Filed in Career Development, Weekly Reading