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Archive for the ‘Career Development’ Category

April 2nd, 2009

The Power of Less at Web 2.0 Expo 2009

Spent the day at Web 2.0 Expo (along with several thousand of my closest friends) sitting in social media sessions, networking and checking out the exhibitors on the floor. I’ve heard murmurs that this year’s event is a much leaner showing than years past — but the folks who did make it are still happy […]

Filed in Career Development, Events, Media

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

October 6th, 2008

Changing Lanes and Finding the Path to PR Righteousness

They say you switch careers at least five times in a lifetime. Is it terrible to say I’ve done it three times in three years? After uprooting from the East Coast, I found myself not only adjusting to new faces and places but regional cultures, idioms, and career choices. Stripped of the glossy advertising, PR, […]

Filed in Career Development, Public Relations, Social Media

March 30th, 2008

New Skills For Young PR Pros

So last Friday, half a dozen students from Chico State’s journalism program (my alma mater), came to Voce’s Palo Alto office and spent the day observing and discussing agency life. As part of this visit, I spent some time talking about the web and its impact on the PR industry. It was one of those […]

Filed in Career Development, Public Relations, Social Media

February 12th, 2008

Experience Important for College Grads

A colleague recently asked for my thoughts on a recent post on Joe Thornley’s blog which asked the question, what education are PR firms looking for in new recruits? As a member of the recruiting team at Voce, we often discuss the most important things we look for in new candidates fresh out of college. […]

Filed in Career Development, Public Relations