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Archive for the ‘Client News’ Category

Matt PodboyMarch 16th, 2010

Celebrating a PlayStation Win

Today is an exciting day for us. The PlayStation team has awarded Voce the chance to support its Corporate Communications and PlayStation Network programs. We are also very proud of everyone at Voce who participated in this win. It was a team effort and we are grateful for everyone’s hard work.

What makes this program particularly [...]

Digg ThisFiled in Client News, Voce Clients, Voce News

Voce NationDecember 21st, 2009

A Collective Yahoo! Win

We’re celebrating an early Christmas present here at Voce because of this bit of news:
Yahoo has selected an integrated team from Porter Novelli and Voce Communications as its consumer AOR after a competitive review.
The new team will begin work on January 4 and will help Yahoo distribute its stories through various channels, including social [...]

Digg ThisFiled in Client News, Voce Clients, Voce News

Mike ManuelDecember 16th, 2009

3 Types of Social Media Measurements

Alright, so in my previous post, I tried to setup a basic framework for thinking about program measurement, much of which I argued should start with the organization of three big data piles, pulled from: 1) Your platform analytics; 2) Your brand monitoring metrics; and 3) Your competitive benchmarks. Now, assuming you can wrap your [...]

Digg ThisFiled in Social Media

Mike ManuelDecember 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures [...]

Digg ThisFiled in Social Media

Kevin YorkNovember 25th, 2009

A PR Lesson from Food Network’s Next Iron Chef

Sunday night I was watched the finale of “Next Iron Chef” on the Food Network. For anyone that hasn’t been watching, the Food Network invited 10 chefs to compete for a spot to join Bobby Flay, Masaharu Morimoto, Mario Batali, Cat Cora, and Michael Symon as an Iron Chef on Iron Chef America.
The finale pitted [...]

Digg ThisFiled in Public Relations

Robin SchultzNovember 24th, 2009

From big hit to big buzz: 25 seconds on the TODAY Show

Voce is pleased to congratulate Ooma on landing the Holiday Tech Gift Guide segment on the TODAY Show yesterday (11/23/09) morning. We couldn’t have timed this spot any better — the segment aired in advance of Black Friday and Cyber Monday, two of the busiest shopping days of the season, especially for consumer electronics companies.
Preparing [...]

Digg ThisFiled in Client News

Josh HallettJuly 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is [...]

Digg ThisFiled in Social Media

Josh HallettJune 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a [...]

Digg ThisFiled in Social Media

Josh HallettJune 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is:
Web users [...]

Digg ThisFiled in Social Media

Chris ThilkJune 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to [...]

Digg ThisFiled in Marketing, Public Relations, Social Media

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Matt Podboy

Matt Podboy

Vice President
@podboy

Matthew Podboy is a Founder and Vice President at Voce Communications. Matt specializes in driving and executing strategic positioning, corporate and product market introductions, strong consumer and lifestyle media relations, and competitive analysis. Matt has worked with clients large and small, local and nationwide and in all areas of the high-tech industry.

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Read more about how Voce worked with eBay to plan, build and support "eBay Ink," the company's first corporate blog.

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