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Archive for the ‘Client News’ Category

December 3rd, 2009

Understanding the Big and Small of Social Media Measurement

So it seems like a lot of people still get tripped up when it comes to social media measurement, and really, in fairness, there’s good cause when you consider just how many different platforms, metrics and services makeup the average program. Frankly, it’s a friggin mess, but if you don’t understand how smaller (micro) measures […]

Filed in Social Media

November 25th, 2009

A PR Lesson from Food Network’s Next Iron Chef

Sunday night I was watched the finale of “Next Iron Chef” on the Food Network. For anyone that hasn’t been watching, the Food Network invited 10 chefs to compete for a spot to join Bobby Flay, Masaharu Morimoto, Mario Batali, Cat Cora, and Michael Symon as an Iron Chef on Iron Chef America. The finale […]

Filed in Public Relations

November 24th, 2009

From big hit to big buzz: 25 seconds on the TODAY Show

< p style=”text-align: left;”> Voce is pleased to congratulate Ooma on landing the Holiday Tech Gift Guide segment on the TODAY Show yesterday (11/23/09) morning. We couldn’t have timed this spot any better — the segment aired in advance of Black Friday and Cyber Monday, two of the busiest shopping days of the season, especially […]

Filed in Client News

July 2nd, 2009

A Basic Social Media Measurement Data-Set

Earlier this week in my post about equivalencies in social media measurement I mentioned some of the core data we collect for basic tactical elements of social media programs. What does that look like? Below is an example of basic data available for the following scenario: A corporate blog post is announcing an event, in […]

Filed in Social Media

June 30th, 2009

Equivalency or Not to Equivalency

At the recent PRSA T3 conference I sat on a panel discussing social media measurement and ROI with Shonali Burke. I presented some of the core things that Voce does for measurement as well as providing some real-world examples of what some of our clients look for in determining the success of a program. One […]

Filed in Social Media

June 29th, 2009

On Domain vs Off Domain – Part 2 – Or What Jakob Nielsen Said

Last week my colleague, Mike Manuel, brought up the subject of On-Domain vs. Off Domain strategies for social media (and really for all online comms). It got me thinking of something Jakob Nielsen said back in 2000 with the release of Designing Web Usability. I’m paraphrasing, but basically the line is: Web users spend the […]

Filed in Social Media

June 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to […]

Filed in Marketing, Public Relations, Social Media

June 1st, 2009

Recapping WordCamp SF 2009

As Mike teased a couple weeks ago, Voce hit WordCamp SF 2009 this past Saturday in full force not only as a sponsor of the event but also in terms of people on the ground. Michael Moeschler, Ryan Lack, Melissa Walker, Josh Hallett, Beverly Nevalga and Chris Thilk were all on hand throughout the day, […]

Filed in Blogging, Events, Social Media

June 1st, 2009

Crossing the Personal/Professional Line on Social Networks

Employees worth their salt struggle with something every time they post an update to Twitter, Facebook or even their personal blog: “Will this post/update reflect positively or negatively on my employer or clients?” Sometimes they make the right decision and sometimes they don’t. That’s just the way things are. Companies and agencies are struggling with […]

Filed in Blogging, Career Development, Social Media

May 29th, 2009

The “Real-Time Web” Needs Deep Link Search

If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine […]

Filed in Marketing, Microblogging, Public Relations