David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]
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Archive for the ‘Client News’ Category
Chris ThilkMay 8th, 2009
I wanted to expand on something Mike wrote in his quick-thought post “Integrated is the new normal” and use what he says there as a spring-board for what I’ve been thinking about lately. Most of the time when your marketing efforts are said to have stuck out it’s meant as a positive. Your message or […]
Lindsey SmithApril 8th, 2009
Voce’s very own John Welton “IMO” (International Man of Mystery) aka VoceGuy is off again this week traveling through Asia on a quest for worldwide PR domination! Maybe not quite that ambitious of a trip, but John is traveling with Voce client, NetApp, making stops in Hong Kong, Singapore and Kuala Lumpur – and tweeting […]