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Archive for the ‘Client News’ Category

May 12th, 2009

Letting the Audience Come to Your Defense

In a previous post I said that not every online mention of your brand/product/service needed responding to. But in addition to there being times where it’s just not appropriate or welcome, there might be times where it’s not necessary – even when an article contains factual errors debatable points of opinion – because other readers [...]

Filed in Public Relations, Social Media

May 8th, 2009

The First Priority is Always the Client

I wanted to expand on something Mike wrote in his quick-thought post “Integrated is the new normal” and use what he says there as a spring-board for what I’ve been thinking about lately. Most of the time when your marketing efforts are said to have stuck out it’s meant as a positive. Your message or [...]

Filed in Marketing, Public Relations

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). [...]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all [...]

Filed in Marketing, Public Relations, Social Media

April 8th, 2009

Where in the World is VoceGuy?

Voce’s very own John Welton “IMO” (International Man of Mystery) aka VoceGuy is off again this week traveling through Asia on a quest for worldwide PR domination! Maybe not quite that ambitious of a trip, but John is traveling with Voce client, NetApp, making stops in Hong Kong, Singapore and Kuala Lumpur – and tweeting [...]

Filed in Public Relations, Voce Clients, Voce People

April 3rd, 2009

To Feedback or to Not Feedback

Before getting into the meat of this post I want to say “Hi!” to everyone reading, especially to those who greeted the announcement of my joining Voce nation with many rounds of congratulations and well-wishes, whether it was here, on my personal blog or on Twitter. In my short time at Voce so far, I’ve [...]

Filed in Public Relations, Social Media

April 1st, 2009

The Crowded April Fools Market

Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’. It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during CES…you’ll get lost [...]

Filed in Marketing, Social Media

March 23rd, 2009

Chris Thilk Joins Voce

We’re pleased to announce that Chris Thilk is now part of the Voce Nation. He’ll be working with our dedicated social media team, which now numbers eight full-time staff. Chris will continue to be based in the Chicago area, but will make trips to the mothership in Sunnyvale, CA as needed. We’re fired up to [...]

Filed in Social Media, Voce Culture, Voce People

March 20th, 2009

Some Outside Perspective

Ah, the echo-chamber. Sometimes it’s good to step outside for a few minutes. Earlier this week I ran into an old high school friend. A brief chat with her provided me that perspective that we all need sometimes. To set things, up a bit: She owns a successful local business, and used to head up [...]

Filed in Social Media

March 16th, 2009

Forrester Report on Social Media Spending

Forrester is releasing a report today on how marketers plan to budget for social media programs. Looking at the data at first, it’s a bit of a confirmation of our work since we’ve been seeing this trend for a while now at Voce. Jeremiah Owyang is the lead on the report and states: The recession [...]

Filed in Marketing, Social Media

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Colin Crook

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@colincrook

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