I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in [...]
Digg ThisFiled in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients
These days it’s easy to get caught up in news of layoffs and troubled startups, that’s why Tom Foremski’s latest post in the Silicon Valley Watcher Boom Watch Series is a welcome change: “There are some diamonds out there–companies that are doing very well amid the gloom.” In the article, Tom features Voce client Splunk, [...]
Digg ThisFiled in Public Relations, Voce Clients
Yesterday I read The New York Times article on President Obama’s head speechwriter, 26 year old Jon Favreau (no, not that Jon Favreau). The article discussed some of the ‘tricks’ of speechwriting and how Favreau channels the newly elected President when he sits down to write. The article brought to mind an episode from the [...]
Digg ThisFiled in Public Relations
Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart [...]
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If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in [...]
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We at Voce wanted to tip our hats to PRWeek for ten years of successfully covering all things related to public relations. PRWeek highlighted this milestone by hosting a series of expert roundtables covering issues relevant to PR professionals in all industries, from finance to non-profit to tourism. One roundtable focused on the future of [...]
Digg ThisFiled in Public Relations, Social Media, Voce People
Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to [...]
Digg ThisFiled in Marketing, Public Relations, Social Media, Voce People
Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in [...]
Digg ThisFiled in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People
