We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Community’ Category

February 1st, 2016

Grease is the GIF

Did you watch “Grease: Live” last night? Follow-up question: Did you watch it on TV or on Twitter? As an almost painfully avid musical fan (you may have caught my recent writeup on the incredible social media potency of Hamilton), “Grease: Live” was a Big Deal for me, and constantly refreshing my Twitter timeline throughout […]

Filed in Community, Microblogging, Social Networks

October 23rd, 2015

Focus on Engaging With the People Who Matter, Not the Whole Audience

One of the sessions at Spredfast Summit 2015 was about social customer care. At the opening of the panel the moderator shared a number from a recent report that only 9% of people who mention or tag a brand or company get a response. OH MY STARS AND GARTERS! The perception, as we’ve noted before, […]

Filed in Community, Content Marketing, Publishing Programs

September 16th, 2015

Randy’s Social Take: Community Feedback

So often in social we think of bringing people back to the website and measuring conversion to a particular goal. That is good in some cases but what gets left out is asking, listening and incorporating customer feedback into your products. Companies like Dell (IdeaStorm) or Starbucks (My Starbucks) do a good job of this […]

Filed in Community

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

October 6th, 2011

Social Media and Response Times; Planning and Expectations

One of the major portions of all of our social media programs is monitoring and response. A significant question we always face is: how soon does the company respond via social media channels? What window do we have? This question came up in this past week’s mini-flap over Ragu spaghetti sauce and one blogger’s calling […]

Filed in Community

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

May 19th, 2011

Conversations with Community Managers 27: Daniel Honigman, Sears/Kmart

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics. Podcast highlights include: The challenges of social media for a big, century-old company Realizing revenues from social media Bridging social media and brick and mortar through the re-use of community […]

Filed in Community, Voce Nation Podcast

April 28th, 2011

Conversations with Community Managers 25: Jay Batson, Acquia

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Jay Batson, VP and Founder at Acquia, a provider of commercial services around the Drupal open-source web platform. Podcast highlights include: Considering long-term health of an open-source community hen launching a commercial enterprise from within it The kinds […]

Filed in Community, Voce Nation Podcast

April 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” […]

Filed in Community, Voce Nation Podcast

April 14th, 2011

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need […]

Filed in Community, Voce Nation Podcast