We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Community’ Category

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

October 6th, 2011

Social Media and Response Times; Planning and Expectations

One of the major portions of all of our social media programs is monitoring and response. A significant question we always face is: how soon does the company respond via social media channels? What window do we have? This question came up in this past week’s mini-flap over Ragu spaghetti sauce and one blogger’s calling […]

Filed in Community

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

May 19th, 2011

Conversations with Community Managers 27: Daniel Honigman, Sears/Kmart

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 27, featuring Daniel Honigman, Social Media Manger at Sears-Kmart Electronics. Podcast highlights include: The challenges of social media for a big, century-old company Realizing revenues from social media Bridging social media and brick and mortar through the re-use of community […]

Filed in Community, Voce Nation Podcast

April 28th, 2011

Conversations with Community Managers 25: Jay Batson, Acquia

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Jay Batson, VP and Founder at Acquia, a provider of commercial services around the Drupal open-source web platform. Podcast highlights include: Considering long-term health of an open-source community hen launching a commercial enterprise from within it The kinds […]

Filed in Community, Voce Nation Podcast

April 21st, 2011

Conversations With Community Managers 24: Lauren Vargas, Radian 6

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 24, featuring Lauren Vargas, Director of Community at social media monitoring software company Radian 6 (disclosure: Radian 6 is a Voce client). Podcast highlights include: Building vertical-focused communities to better serve the customer community Can community operate without a dedicated, “gated” […]

Filed in Community, Voce Nation Podcast

April 14th, 2011

Conversations with Community Managers 23: Shannon Paul. Blue Cross/Blue Shield of Michigan

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 23, featuring Shannon Paul, Social Media Manager at Blue Cross Blue Shield of Michigan. Podcast highlights include: Dealing with “Protected Health information” (PHI) due to regulations such as HIPAA, including the names of members, and how to balance the need […]

Filed in Community, Voce Nation Podcast

April 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include: Online community as an “earned media” strategy Does a premium […]

Filed in Community, Voce Nation Podcast

January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media […]

Filed in Community, Voce Nation Podcast

January 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage […]

Filed in Community, Voce Nation Podcast