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Building brand awareness through content creation and community engagement.

Archive for the ‘Community’ Category

April 7th, 2011

Conversations with Community Managers 22: Thomas Meyer, Sonos

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 22, featuring Thomas Meyer, Senior Manager of Global Public Relations at Sonos Inc., maker of a premium multi-room music systems (disclosure: both podcast hosts are Sonos users). Podcast highlights include: Online community as an “earned media” strategy Does a premium […]

Filed in Community, Voce Nation Podcast

January 20th, 2011

Conversations with Community Managers 20: Jeff Esposito, Vistaprint

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 20, featuring Jeff Esposito, PR Manager for Vistaprint (Twitter) (Facebook). Podcast highlights include: Birth of a program– getting hit (literally) with a magazine and being asked to “figure this Twitter thing out” Getting the community to help shape social media […]

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January 13th, 2011

Conversations with Community Managers 19: University of New Mexico

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 19, featuring, from the University of New Mexico, Benson Hendrix, PR Specialist, and Nora Heineman-Fleck, Social Network Liaison. Podcast highlights include: The importance of Flickr and photos to the UNM online community When both staff (Benson) and students (like Nora) manage […]

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December 9th, 2010

Conversations with Community Managers 16: Christopher Barger, General Motors

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 16, featuring Christopher Barger, Global Director of Social Media at General Motors. Podcast highlights include: The “immerse and disperse” method of cross-training social media staff; immersing them via a consistent training program, then dispersing them to represent different divisions of the […]

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November 24th, 2010

WordCamp Orlando 2011

[UPDATE – Based on the poll results it’s clear that Friday February 4th was the preferred date. Thanks to everyone who registered their opinion and we’ll see you then.] It seems like just yesterday we were putting together WordCamp Orlando 2009. My how a year flies! There have been questions coming in about whether or […]

Filed in Community, WordPress

November 18th, 2010

Conversations with Community Managers 14: Kathy O’Reilly, Monster.com

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 14, featuring Kathy O’Reilly, Director of Social Media Relations for Monster.com (a Voce client). Podcast highlights include: Handling disparate- but related audiences- via community; in this case, job seekers and employers The challenges of managing many separate niche communities without splintering the corporate mission Using […]

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November 11th, 2010

Conversations with Community Managers 13: Michael Pace, Constant Contact

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), continues with episode 12, featuring Michael Pace, Director of Customer Support at Contant Contact. Podcast highlights include: Moving an email-oriented company into social media and community by internalizing the information about social media into the corporate psyche and processes The changing, yet […]

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November 4th, 2010

Conversations with Community Managers 12: Ray Gans, Actuate

Our podcast series, Conversations with Community Managers (a co-production with The Community Roundtable), has returned! Episode 12 features Ray Gans, Community Manager at Actuate (a Voce client). Podcast highlights include: A description and history of the BIRT  Exchange, a business intelligence community run by Actuate Building an effective community with a passionate group of developers Measurement- what […]

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June 10th, 2010

Conversations with Community Managers, Episode 11: Alex Plant, NetApp

Episode 11 of Conversations with Community Managers (co-produced with The Community Roundtable) features Alex Plant, head of social media for NetApp. Among his overall social media duties, Alex oversees a video studio and a staff of videographers and editors. For an overview of NetApp’s social media content, Alex recommends starting at their Facebook Page. Podcast highlights […]

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June 3rd, 2010

Conversations with Community Managers, Episode 10: Lisa Beatty, JaneNation.com

Episode 10 of Conversations with Community Managers (co-produced with The Community Roundtable) features Lisa Beatty, “Chief Jane Advocate” of Jane Nation, one of the first online communities for women to share their opinions and ideas about brands, and information among themselves and with brands about the uniqueness of their community. Podcast highlights include: Running a community […]

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