We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Community’ Category

February 23rd, 2010

Positive Actions and Consumer Intent

Recently while brainstorming some ideas for a client program I typed the following sentence: “Facebook Fan Page with (and here I listed out some incentives and interaction guidelines).“ I looked at it for a minute and then changed it to read: “Facebook Fan Page with (and here I listed out some incentives and interaction guidelines) […]

Filed in Community

September 22nd, 2009

Making Do

For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself: What if you couldn’t? If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders […]

Filed in Community, Marketing

June 25th, 2009

Twitter trends around WordCamp SF

Considering the amount of tweeting, retweeting and replying to tweets the @VoceNation crew did at WordCamp SF earlier this month it’s interesting to read this analysis by social networking company Pathable of the amounts and different types of Twitter updates posted at or around the event. Most of the related content, according to Pathable, is […]

Filed in Community, Microblogging

May 6th, 2009

Voce Sponsoring WordCamp SF

WordCamp SF approaches this Saturday, May 30th, and I’m fired up to say, for the first time, Voce’s stepping in as a sponsor. For a few years now, we’ve “unofficially” been big believers and supporters of the WordPress organization, its platforms and, well, its larger open source community. It started frankly with our clients’ needs […]

Filed in Blogging, Community, Events

April 30th, 2009

Supporting Communities takes on Other Forms

Robert Niles at OJR passes on a story about his experiences where companies have decided advertising on a particular niche-interest site is something they do not because they’re seeing huge sales or responses numbers from those efforts but simply because they need those interest-based communities to survive. By supporting these sites, whether their forums or […]

Filed in Community

February 3rd, 2009

Community Platforms vs. Community Consultants

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]

Filed in Community, Marketing, Public Relations, Social Media