We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Community’ Category

May 6th, 2009

Voce Sponsoring WordCamp SF

WordCamp SF approaches this Saturday, May 30th, and I’m fired up to say, for the first time, Voce’s stepping in as a sponsor. For a few years now, we’ve “unofficially” been big believers and supporters of the WordPress organization, its platforms and, well, its larger open source community. It started frankly with our clients’ needs […]

Filed in Blogging, Community, Events

April 30th, 2009

Supporting Communities takes on Other Forms

Robert Niles at OJR passes on a story about his experiences where companies have decided advertising on a particular niche-interest site is something they do not because they’re seeing huge sales or responses numbers from those efforts but simply because they need those interest-based communities to survive. By supporting these sites, whether their forums or […]

Filed in Community

February 3rd, 2009

Community Platforms vs. Community Consultants

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]

Filed in Community, Marketing, Public Relations, Social Media