We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Content Marketing’ Category

March 28th, 2016

Voce Nation Podcast Ep. 3: Twitter’s Algorithmic Change, BART’s Response Strategy, Chipotle and More

Once again Christopher Barger, Chris Thilk and myself got together on Blab to discuss recent news. Watch the show below. Here’s what we discussed this week: (1:10) Twitter has rolled out its filtered feed and people don’t seem to mind. (9:05) BART got real on Twitter while engaging with people who were commenting on service […]

Filed in Content Marketing, Marketing, Social Networks, Voce Nation Podcast

March 25th, 2016

Blogging and Other Social Media Usage Slips Among Fortune 500

University of Massachusetts Dartmouth Center for Marketing Research is out with its latest update on social media usage by Fortune 500 companies in 2015 and there are some big surprises here. First, far fewer companies maintained active blogs last year, just 21% , or a little over 100 companies. That makes two years in a […]

Filed in Blogging, Content Marketing, Social Networks

March 23rd, 2016

Ragan Conference Recap: Brand Journalism Is Here to Stay

“We are genetically programmed to tell stories.” – Steve Clayton, Chief Storyteller for Microsoft, closing keynote at Ragan Brand journalism breaks the silo between internal and external comms. Storytelling knows no boundaries. #RaganDisney— Rebeca Mueller (@beca_mueller) March 9, 2016 Earlier this month I had the opportunity to attend Ragan Communications’ 3rd Annual Social Media Conference […]

Filed in Content Marketing

March 16th, 2016

Instagram Wants to Show You What It Feels Is Important To You

By now you’ve probably seen the news that Instagram will be following the lead of parent company Facebook and introducing an algorithmic feed designed to surface what it feels are the most relevant photos your friends have shared and show those to you. This would kick to the curb the unfiltered stream that’s been in […]

Filed in Content Marketing, Marketing, Social Networks

March 15th, 2016

L’Oreal Launching Unbranded News Platform

L’Oreal is trying to be a legitimate industry news source with the launch Fab Beauty, which offers beauty and lifestyle tips without the L’Oreal branding, even covering competitive brands. As Adage points out, it’s one of a few unbranded content hubs being used to raise the conversation throughout the vertical industry and not necessarily just […]

Filed in Blogging, Content Marketing

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 9th, 2016

How Did that Big Game Content Marketing Turn Out?

Last week I took a look at how three companies – Heinz, Squarespace and 20th Century Fox – were preparing for their “Big Game” spots. In some cases there was a lot of teasing going on while in others there was almost no acknowledgement that something larger scale was coming. In the immediate aftermath of […]

Filed in Content Marketing, Microblogging

February 8th, 2016

Make it Simple Stupid, or You Will MISS the Point

As an aspiring, but middling writer: I constantly struggle with keeping stories simple. To me, your choice of words is incredibly important to painting a picture. Especially, when you are a horrible artist. So while I’ll always dream of using “facetious” in a sentence – and having a client approve it – I know that […]

Filed in Content Marketing

February 3rd, 2016

Where Does a “Big Game” Ad Fit In A Content Marketing Plan?

Are you ready for this Sunday’s Big Game? Have you bought that new flat-screen TV, planned what kind of pizza and sides to order and what kind of guacamole to have for your guests? Are you ready with conversations-starters to fill in the time between commercial breaks? Yes, as we’ve been told by countless articles […]

Filed in Content Marketing, Marketing

January 28th, 2016

Facebook Gets Most of Its Users – and Revenue – From Mobile

Facebook released its quarterly earnings yesterday and the dissection of the numbers was fast and furious, with the hot takes raising the aggregate temperature of the United States by 3 degrees and helping the Northeast get out from under the snows of Jonas. Among the numbers reported were: Facebook has 1.59 billion monthly users, two […]

Filed in Content Marketing, Marketing