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Building brand awareness through content creation and community engagement.

Archive for the ‘Events’ Category

September 19th, 2016

Breaking Down Diversity with PRSA

Diversity is one of those hot button topics right now in Silicon Valley and across corporate America. For too many companies today, in many ways diversity seems to be what corporate social responsibility was 3-4 years ago – something they need to do to “check the box.” It’s been about 3 years since the first […]

Filed in Events

August 10th, 2016

Employee Advocacy and Tools of the Trade: A Q&A with Citrix’s Rhonda Hughes

In continuing our conversations with employee advocacy experts we interviewed Rhonda Hughes from Citrix, who is going to be one of our panelists at the Flipboard/Voce Employee Advocacy Meetup on August 15, 2016, to be hosted at Flipboard’s HQ in Palo Alto. What is your role and what organization do you work in at Citrix? I […]

Filed in Events

August 2nd, 2016

Employee Advocacy and Authenticity: A Q&A with Autodesk’s Julie Hayes

Authenticity. It’s one of the most unique elements employees represent that typical marketing channels simply cannot. At Autodesk, equipping employees to convey that sense of authenticity by telling great stories has been a core tenet of their employee advocacy program. We sat down with Julie Hayes, Senior Brand Communications Manager at Autodesk, to uncover this […]

Filed in Events

September 14th, 2015

Making Your Marketing Experiential

We obviously talk a lot on this blog about social media. It’s what a fair amount of us at Voce do on a daily basis. Or, if not “social media” then definitely “content marketing.” But we don’t talk a lot about connecting with current or potential fans out in the real world in addition to […]

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May 1st, 2012

Market Research with Social Media: “Beyond the Echo Chamber”

This past week, I attended Social Media Breakfast 27 in Boston; its theme was “Beyond the Echo Chamber” with an emphasis on conducting market research using social media channels. Realizing this focus, I recalled the early days of what we now call “social media” – before Twitter and Facebook – when blogging almost exclusively ruled […]

Filed in Events

February 21st, 2012

“New” Rules of Content Marketing; Not So New, and Other Thoughts

This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize […]

Filed in Events, Publishing Programs

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

October 19th, 2011

Exploring Social Media in (near) Boston

This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social […]

Filed in Events, Marketing

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

May 12th, 2011

Voce @ WOMMA School of WOM – An Overview and Takeaways

Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among […]

Filed in Events