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Archive for the ‘Events’ Category

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but [...]

Filed in Events, Measurement, Social Networks

October 19th, 2011

Exploring Social Media in (near) Boston

This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social [...]

Filed in Events, Marketing

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are [...]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

May 12th, 2011

Voce @ WOMMA School of WOM – An Overview and Takeaways

Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among [...]

Filed in Events

March 28th, 2011

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Boston is a very active social media city, so it was not unusual to have two events (at least) in one week to attend and learn about how people and companies are using social media. First up from last week, a Millennial Branding Event featuring Peter Stringer, who runs social media for the Boston Celtics. [...]

Filed in Events

March 18th, 2011

Navigating SXSW From the Agency Perspective

There is an image, not entirely unearned, of the social media conference – in particular, but not limited to, the just-concluded South-by-Southwest (SXSW) Interactive – as a boondoggle for the social media marketer, a place of endless parties, meeting and greeting the same people we talk to about the same things all the time, and [...]

Filed in Events, Voce Clients

November 22nd, 2010

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

I was honored to be invited back to speak this year at the SIPA (Specialized Information Publishers Association) Annual Marketing Conference this month in Miami. There were a few interesting things about my experience at the two-day event (aside from the Paparazzi nearly trampling me at the beach to get snaps of some celebrity I [...]

Filed in Events

October 13th, 2010

An Event Apart Recap Day 2

A while ago I shared some initial thoughts after attending An Event Apart and, since registration has opened up for the 2011 conference I thought it was a good time to provide a recap of Day 2 of the 2010 event (apart). As I mentioned previously, An Event Apart featured a much-needed change in focus [...]

Filed in Events, Usability, Voce Platform Services

October 12th, 2010

Impressions from Monitoring Social Media Boston

On Tuesday October 5, I attended the Monitoring Social Media Conference in Boston, and was honored to be asked to speak. As I suspected that many of the speakers would be focused on measurement and the tools we use to monitor, I decided to stand in among them all and concentrate on what needed to [...]

Filed in Events

September 21st, 2010

140 Characters Conference- Finding Voice and Learning from Individuals on Twitter

On September 14 I had the pleasure of speaking at the 140 Characters Conference in Boston, conceived and hosted by Jeff Pulver. I was fortunate to be invited to speak to the crowd of 400 – my topic was “finding your voice.” In a nutshell, while we love to measure followers, engagement and content, the quantitative data [...]

Filed in Events