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Archive for the ‘Events’ Category

September 14th, 2015

Making Your Marketing Experiential

We obviously talk a lot on this blog about social media. It’s what a fair amount of us at Voce do on a daily basis. Or, if not “social media” then definitely “content marketing.” But we don’t talk a lot about connecting with current or potential fans out in the real world in addition to […]

Filed in Events

May 1st, 2012

Market Research with Social Media: “Beyond the Echo Chamber”

This past week, I attended Social Media Breakfast 27 in Boston; its theme was “Beyond the Echo Chamber” with an emphasis on conducting market research using social media channels. Realizing this focus, I recalled the early days of what we now call “social media” – before Twitter and Facebook – when blogging almost exclusively ruled […]

Filed in Events

February 21st, 2012

“New” Rules of Content Marketing; Not So New, and Other Thoughts

This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize […]

Filed in Events, Publishing Programs

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

October 19th, 2011

Exploring Social Media in (near) Boston

This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social […]

Filed in Events, Marketing

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

May 12th, 2011

Voce @ WOMMA School of WOM – An Overview and Takeaways

Over the last three days I had the pleasure of attending the School of WOM put on by the Word of Mouth Marketing Association here in Chicago. Over the course of those days, from Monday afternoon to Wednesday afternoon, a series of speakers shared with attendees various perspectives, insights and information on sparking conversations among […]

Filed in Events

March 28th, 2011

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Boston is a very active social media city, so it was not unusual to have two events (at least) in one week to attend and learn about how people and companies are using social media. First up from last week, a Millennial Branding Event featuring Peter Stringer, who runs social media for the Boston Celtics. […]

Filed in Events

March 18th, 2011

Navigating SXSW From the Agency Perspective

There is an image, not entirely unearned, of the social media conference – in particular, but not limited to, the just-concluded South-by-Southwest (SXSW) Interactive – as a boondoggle for the social media marketer, a place of endless parties, meeting and greeting the same people we talk to about the same things all the time, and […]

Filed in Events, Voce Clients

November 22nd, 2010

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

I was honored to be invited back to speak this year at the SIPA (Specialized Information Publishers Association) Annual Marketing Conference this month in Miami. There were a few interesting things about my experience at the two-day event (aside from the Paparazzi nearly trampling me at the beach to get snaps of some celebrity I […]

Filed in Events