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Archive for the ‘Events’ Category

March 28th, 2011

Social Media Snapshot from Boston: Sports Marketing and Social Tools Chaos

Boston is a very active social media city, so it was not unusual to have two events (at least) in one week to attend and learn about how people and companies are using social media. First up from last week, a Millennial Branding Event featuring Peter Stringer, who runs social media for the Boston Celtics. […]

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March 18th, 2011

Navigating SXSW From the Agency Perspective

There is an image, not entirely unearned, of the social media conference – in particular, but not limited to, the just-concluded South-by-Southwest (SXSW) Interactive – as a boondoggle for the social media marketer, a place of endless parties, meeting and greeting the same people we talk to about the same things all the time, and […]

Filed in Events, Voce Clients

November 22nd, 2010

A Trip Outside the Bubble: Lessons From SIPA’s Annual; Marketing Conference

I was honored to be invited back to speak this year at the SIPA (Specialized Information Publishers Association) Annual Marketing Conference this month in Miami. There were a few interesting things about my experience at the two-day event (aside from the Paparazzi nearly trampling me at the beach to get snaps of some celebrity I […]

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October 13th, 2010

An Event Apart Recap Day 2

A while ago I shared some initial thoughts after attending An Event Apart and, since registration has opened up for the 2011 conference I thought it was a good time to provide a recap of Day 2 of the 2010 event (apart). As I mentioned previously, An Event Apart featured a much-needed change in focus […]

Filed in Events, Usability, Voce Platform Services

October 12th, 2010

Impressions from Monitoring Social Media Boston

On Tuesday October 5, I attended the Monitoring Social Media Conference in Boston, and was honored to be asked to speak. As I suspected that many of the speakers would be focused on measurement and the tools we use to monitor, I decided to stand in among them all and concentrate on what needed to […]

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September 21st, 2010

140 Characters Conference- Finding Voice and Learning from Individuals on Twitter

On September 14 I had the pleasure of speaking at the 140 Characters Conference in Boston, conceived and hosted by Jeff Pulver. I was fortunate to be invited to speak to the crowd of 400 – my topic was “finding your voice.” In a nutshell, while we love to measure followers, engagement and content, the quantitative data […]

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August 17th, 2010

F.I.R.E. Sessions Redux

Yes, I’m a bit late on this, but just wanted to post some thoughts on the F.I.R.E. Sessions 2010 held by my friends at Brains on Fire. I had been burned out on conferences….too many of the same conversations and it sounds bad to say, the same people. The F.I.R.E. Sessions were my first conference […]

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August 9th, 2010

An Event Apart Recap Day 1

I had the great fortune of attending An Event Apart 2010 in Minneapolis a few days ago. This was my second AEA conference and it was an overwhelming success. If you’ve never had the opportunity to attend and consider yourself a ‘web person’ you should find an opportunity to see this ‘all-star’ show. SPEAKER LINEUP […]

Filed in Events, Usability, Voce Platform Services

July 12th, 2010

On Content Curation

On Friday (July 9), I attended Boston Social Media Breakfast 18. The Topic? Content Curation. It was a timely topic because I had been seeing a few posts lately that made me think that we are growing weary of the blog-as-news-feed format, and need to think fresh about how we present our content. This starts, […]

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June 25th, 2010

Innovation Events: a Tale of Two Coasts

Being based in Boston but spending a fair amount of time in San Francisco and Silicon Valley, I have had a chance to sample the “innovation” communities in both regions. One thing that struck me- and the catalyst for this post- is that in both areas I have seen events that  highlight selected entrepreneurs, and […]

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