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Archive for the ‘Location-Based Services’ Category

September 20th, 2011

A Snapshot of FutureM in Boston

This past week, I attended several events that were part of the FutureM (Future of Marketing) event in Boston. Unlike a lot of big conferences, FutureM is a confederation of smaller events, woven (largely by the local organization MITX) into a larger whole. I cherry-picked a number of events throughout the week, and here are […]

Filed in Community, Events, Location-Based Services, Marketing, Social Networks

November 5th, 2010

Checking In on Check In Numbers

All of us, I’m guessing, are working on some sort of plan that involves check-ins. Either something is already being executed, there are plans that awaiting approval or there’s a PowerPoint deck on your hard drive with a couple ideas that have occurred to you just waiting to be brought to completion. If you measured […]

Filed in Location-Based Services

October 25th, 2010

Social Media Breakfast: Figuring out Location-Based Services

I attended Social Media Breakfast 19 just outside of Boston on Thursday, October 21. Its theme, “Location Based Services – The Good, The Bad, The Opportunity.” I arrived hoping to get a perspective on how companies might use location-based services, or “LBS,” (like Foursquare, Gowallah, Whrrl and Facebook Places) outside of the obvious retail “check-ins.” […]

Filed in Location-Based Services