Chris ThilkAugust 12th, 2010
Yeah, you should have plans in place for any crisis you can foresee. Absolutely. Have plans and when the emergency arises pull them out and put them in to action. Make sure all relevant departments know what the plan is and then start the communications chain when a situation is erupting. We at Voce do [...]
Josh HallettJuly 7th, 2010
We have short attention spans, and so much of what happens in social media is ‘in the moment’ – that leads to one of the long-term problems of social media; maximizing value of old content. A number of corporate blogs have been publishing for more than 3-4 years now and that is a great deal [...]
Josh HallettJanuary 21st, 2010
It’s time for Part Three (see Parts 1 and 2 for reference): Scaling. Here’s the point I raised in Part 1: Building infrastructure to serve a large market is tough, just ask the telcos. The same goes for corporate interactions with customers. This actually goes both ways. It’s tough for social media to scale up [...]
Josh HallettJanuary 14th, 2010
In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems. First up is the internal war. This is what I originally said: 1. Jealousy from the existing [...]
Josh HallettJanuary 14th, 2010
If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a number of comparisons [...]
Kevin YorkDecember 2nd, 2009
The buzz for the past few days has been all about the Tiger Woods incident. The PR industry has been all over this. And I’ve seen opinion after opinion and expert after expert giving Tiger advice or stating what his PR team should’ve done. Yes, we know he should be transparent….. Some of the posts [...]
Chris ThilkNovember 17th, 2009
I’m very much not going to be outraged or shocked by a recent report showing Chief Marketing Officers spend less than 10 percent of their budgets on social media efforts. Compared to other marketing channels, social media is pretty low cost, especially if you’re still in the experimental phase and seeing what’s going to work. [...]
Chris ThilkSeptember 22nd, 2009
For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself: What if you couldn’t? If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders [...]
Chris ThilkSeptember 3rd, 2009
A new report by eMarketer brings together recent studies from Anderson Analytics and MarketingSherpa that shows interaction by the social networked population with brands and companies is higher than some people might believe. According to the Anderson study 52 percent of the social networking population has become a fan or followed a company or brand [...]
Chris ThilkAugust 24th, 2009
There’s a notion out there that if you want to be a successful “social media marketer” you need to have thousands of followers on Twitter, a widely read blog and more, as well as be updating all those on a regular basis. Unfortunately some people put more value on those than a solid foundation of [...]
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Angela uses her journalism and writing background in support of programs for clients in both the consumer and enterprise technology industries.
Read more about how Voce worked with eBay to plan, build and support "eBay Ink," the company's first corporate blog.
