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Building brand awareness through content creation and community engagement.

Archive for the ‘Marketing’ Category

August 19th, 2015

Crowdsourcing the Government? What the GSA’s Deal with Yelp Really Means

Yesterday’s news that the General Services Administration (GSA) will be partnering with Yelp to use reviews to find new ways to better serve taxpayers is welcome news, and it potentially represents a massive sea change from the delays, bureaucracies and poor customer service people have come to expect when it comes to government agencies. What […]

Filed in Marketing, Social Networks

August 12th, 2015

Tinder’s Reaction to a Vanity Fair Story Kind of Makes Sense

Everyone is talking about how Tinder went on a bit of a Tweetstorm (copyright Marc Andreessen, 2014) last night in reaction to a Vanity Fair article that was, in reality, only kind of about Tinder and mostly about the mobile dating culture that has spawned around it and similar apps. It turns out some guys […]

Filed in Marketing, Social Networks

February 25th, 2013

Voce Monday Morning Reading: 2/25/13

Marketers know the value of social data but interpretation remains a challenge: This is a vital role that agencies play, interpreting the data that comes out of the publishing programs and turning that into intelligence to base business decisions off of, not only in how to improve the program itself but what audience sentiment and insights […]

Filed in Marketing, Programming

February 15th, 2013

The Unrealistic Real Time Expectation

We all know about Oreo and their “massive win” a couple weeks ago when they turned around a fun (if largely inconsequential) image during the Super Bowl. The company got a lot of headlines in media industry publications for the image they released during the game’s blackout and it was shared quite a bit by […]

Filed in Marketing

January 14th, 2013

Voce Monday Morning Five: 1/14/13

Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by […]

Filed in Marketing, Media, Publishing Programs

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

January 26th, 2012

Uncage Your Inner Superb Owl: Nominative Fair Use On Social Media

As the Super Bowl approaches, the NFL’s historically aggressive enforcement of its trademark on the term “Super Bowl” comes into focus as we start to hear broadcast ads from non-sponsoring entities use terms like “the big game” and “superb owl.” For this reason, around this time of year, brands tend to grow particularly sheepish about […]

Filed in Marketing

January 5th, 2012

Curation, The Next Big Thing Since 1995

Reading over various prediction posts about what will be ‘big’ in social media in 2012 I can’t help but chuckle a bit when people talk about curation being the next ‘thing’. Curation on the web is not new, it’s just now more accessible and packaged much better. Curation has been around since the start of […]

Filed in Marketing

October 19th, 2011

Exploring Social Media in (near) Boston

This week I attended Exploring Social Media Boston (well, Burlington, but don’t get me started about the commute. Burlington is the proud home of the Burlington Mall, shooting location for Paul Blart: Mall Cop), a day-long social media conference hosted by Jason Falls and sponsored by Awareness Inc. Aside from being a time for social […]

Filed in Events, Marketing