Chris ThilkJuly 10th, 2009
Forrester Research has officially released their predictions for interactive marketing spending between now and 2014. All categories Forrester defines show some level of increase between now and then, with “Social Media” experiencing the biggest rise of 34 percent, even as overall advertising budgets drop as companies look to wring more value from their limited dollars. [...]
Chris ThilkJuly 9th, 2009
It’s tempting sometimes to think of social media tools as “add on” components to a campaign and indeed many people do just that. An agency might put a ton of thought into launching a blog for a client and then casually suggest a Twitter account to go along with that. Or an interactive shop that [...]
Chris ThilkJune 1st, 2009
A new report from Forrester Research predicts that spending on site analytics solutions will continue to grow over the next six years, but that much of that growth will come from adoption of hosted options and not licensed software. That’s all well and good, but we’re still stuck with the fact that most marketers aren’t [...]
Chris ThilkMay 29th, 2009
If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine [...]
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Chris ThilkMay 8th, 2009
I wanted to expand on something Mike wrote in his quick-thought post “Integrated is the new normal” and use what he says there as a spring-board for what I’ve been thinking about lately. Most of the time when your marketing efforts are said to have stuck out it’s meant as a positive. Your message or [...]
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