We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Marketing’ Category

January 14th, 2010

Social Media as the ‘Last Mile’ – Part 2 – The Internal War

In the first part of this thread I tried to set the stage and lay out some problems that arise with social media in organizations when it becomes that ‘last mile’. Now, let’s move on to those problems. First up is the internal war. This is what I originally said: 1. Jealousy from the existing […]

Filed in Marketing

January 14th, 2010

Social Media as the ‘Last Mile’ – Part 1

If you’ve ever worked in or with the telco field you’ll know what the last mile is. It’s that final connection to the customer’s home. For decades it was the crucial component in the telco business model, and it still is…it’s just that there are now more options. You can draw a number of comparisons […]

Filed in Marketing

December 2nd, 2009

Tiger Gives us a Reminder to Plan for Crises

The buzz for the past few days has been all about the Tiger Woods incident. The PR industry has been all over this. And I’ve seen opinion after opinion and expert after expert giving Tiger advice or stating what his PR team should’ve done. Yes, we know he should be transparent….. Some of the posts […]

Filed in Marketing

November 17th, 2009

No-Panic Numbers

I’m very much not going to be outraged or shocked by a recent report showing Chief Marketing Officers spend less than 10 percent of their budgets on social media efforts. Compared to other marketing channels, social media is pretty low cost, especially if you’re still in the experimental phase and seeing what’s going to work. […]

Filed in Marketing

September 22nd, 2009

Making Do

For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself: What if you couldn’t? If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders […]

Filed in Community, Marketing

September 3rd, 2009

eMarketer: Social Network Users Connect with Brands

A new report by eMarketer brings together recent studies from Anderson Analytics and MarketingSherpa that shows interaction by the social networked population with brands and companies is higher than some people might believe. According to the Anderson study 52 percent of the social networking population has become a fan or followed a company or brand […]

Filed in Marketing

August 24th, 2009

Social Media Usage Gets Prioritized by PR Hiring Managers

There’s a notion out there that if you want to be a successful “social media marketer” you need to have thousands of followers on Twitter, a widely read blog and more, as well as be updating all those on a regular basis. Unfortunately some people put more value on those than a solid foundation of […]

Filed in Career Development, Marketing

August 14th, 2009

Promoting your social media profile through paid media

During one of the shows we watch regularly each evening there are always plenty of promotional spots for the network’s other shows. The commercials for one such show, though, include a heavy helping of quotes seemingly pulled from Twitter users, with the spot ending by calling for viewers to follow that channel’s Twitter feed. I […]

Filed in Marketing

August 13th, 2009

Social Media Usage Growing Among Marketers

A survey by the Association of National Advertisers and others reports that 66 percent of marketers have used social media as part of their plans, a big increase over 2007 when only 20 percent of respondents said they’d used social media for their marketing. Facebook was the most common tool used, with YouTube, Twitter and […]

Filed in Marketing

July 10th, 2009

Forrester Releases Interactive Marketing Predictions

Forrester Research has officially released their predictions for interactive marketing spending between now and 2014. All categories Forrester defines show some level of increase between now and then, with “Social Media” experiencing the biggest rise of 34 percent, even as overall advertising budgets drop as companies look to wring more value from their limited dollars. […]

Filed in Marketing