Chris ThilkSeptember 22nd, 2009
For those of you who, like us, are in the communications industry and who, like us, are using social media tools in client programs, here’s a question to ask yourself: What if you couldn’t? If you’re a firm believer in the power of customer engagement, see the value in empowering employees to become thought leaders [...]
Chris ThilkSeptember 3rd, 2009
A new report by eMarketer brings together recent studies from Anderson Analytics and MarketingSherpa that shows interaction by the social networked population with brands and companies is higher than some people might believe. According to the Anderson study 52 percent of the social networking population has become a fan or followed a company or brand [...]
Chris ThilkAugust 24th, 2009
There’s a notion out there that if you want to be a successful “social media marketer” you need to have thousands of followers on Twitter, a widely read blog and more, as well as be updating all those on a regular basis. Unfortunately some people put more value on those than a solid foundation of [...]
Tweet
Chris ThilkAugust 14th, 2009
During one of the shows we watch regularly each evening there are always plenty of promotional spots for the network’s other shows. The commercials for one such show, though, include a heavy helping of quotes seemingly pulled from Twitter users, with the spot ending by calling for viewers to follow that channel’s Twitter feed. I [...]
Chris ThilkAugust 13th, 2009
A survey by the Association of National Advertisers and others reports that 66 percent of marketers have used social media as part of their plans, a big increase over 2007 when only 20 percent of respondents said they’d used social media for their marketing. Facebook was the most common tool used, with YouTube, Twitter and [...]
Chris ThilkJuly 10th, 2009
Forrester Research has officially released their predictions for interactive marketing spending between now and 2014. All categories Forrester defines show some level of increase between now and then, with “Social Media” experiencing the biggest rise of 34 percent, even as overall advertising budgets drop as companies look to wring more value from their limited dollars. [...]
Chris ThilkJuly 9th, 2009
It’s tempting sometimes to think of social media tools as “add on” components to a campaign and indeed many people do just that. An agency might put a ton of thought into launching a blog for a client and then casually suggest a Twitter account to go along with that. Or an interactive shop that [...]
Chris ThilkJune 1st, 2009
A new report from Forrester Research predicts that spending on site analytics solutions will continue to grow over the next six years, but that much of that growth will come from adoption of hosted options and not licensed software. That’s all well and good, but we’re still stuck with the fact that most marketers aren’t [...]
Never lacking in enthusiasm, Matt is co-founder and VP of Voce, specializing in strategic positioning, competitive analysis and product introductions.
