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Building brand awareness through content creation and community engagement.

Archive for the ‘Marketing’ Category

June 8th, 2009

PR, WOM and Social Networking to Survive Cuts in Marketing Spending

According to a survey from the ANA, public relations, word-of-mouth and social-network-based efforts are among those marketing activities whose spending will at least be maintained if not increased as companies make budget cuts to ride out the recession. While marketers signal they’ll be decreasing budgets for media buys and event sponsorship they will, according to […]

Filed in Marketing, Public Relations, Social Media

June 1st, 2009

The “Action Chasm”

A new report from Forrester Research predicts that spending on site analytics solutions will continue to grow over the next six years, but that much of that growth will come from adoption of hosted options and not licensed software. That’s all well and good, but we’re still stuck with the fact that most marketers aren’t […]

Filed in Marketing

May 29th, 2009

The “Real-Time Web” Needs Deep Link Search

If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine […]

Filed in Marketing, Microblogging, Public Relations

May 19th, 2009

Social Media is More Than a Campaign

David Berkowitz from 360i just posted a great article on MediaPost about the importance of looking at social media programs as more than just a campaign–or as he aptly calls it, “the deadly c-word.” His last two sentences are what really resonate: “If you’re a marketer, you may only be able to sign short-term contracts […]

Filed in Blogging, Marketing, SEO, Social Media

May 8th, 2009

The First Priority is Always the Client

I wanted to expand on something Mike wrote in his quick-thought post “Integrated is the new normal” and use what he says there as a spring-board for what I’ve been thinking about lately. Most of the time when your marketing efforts are said to have stuck out it’s meant as a positive. Your message or […]

Filed in Marketing, Public Relations

April 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from all […]

Filed in Marketing, Public Relations, Social Media

April 1st, 2009

The Crowded April Fools Market

Ah yes, April Fools. The day that everybody tries to do something humorous online. The two key words in that sentence are ‘everybody’ and ‘tries’. It’s gotten to be a bit of an overload though. With everybody doing something how can you stand out? It’s like releasing some insignificant tech news during CES…you’ll get lost […]

Filed in Marketing, Social Media

March 16th, 2009

Forrester Report on Social Media Spending

Forrester is releasing a report today on how marketers plan to budget for social media programs. Looking at the data at first, it’s a bit of a confirmation of our work since we’ve been seeing this trend for a while now at Voce. Jeremiah Owyang is the lead on the report and states: The recession […]

Filed in Marketing, Social Media

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

February 3rd, 2009

Community Platforms vs. Community Consultants

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]

Filed in Community, Marketing, Public Relations, Social Media