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Archive for the ‘Marketing’ Category

October 31st, 2008

Does Design Matter?

“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]

Filed in Marketing, Media, Social Media

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

July 25th, 2008

How Do I Market Globally?

Great question and I ask myself that a lot. I think a lot of people have their own tricks about how to be successful when architecting a global program but I don’t think any global marketer feels they have all the answers. In particular, I think a lot of us are on a never-ending search […]

Filed in Marketing

June 24th, 2008

Social Media Marketing Ain’t Always “Cheap”

Alright, so one of the weird little misconceptions I’ve been dealing with for a while now is the belief that social media marketing is, well, how do I say this? “Cheap.” It’s an opinion often held by marketers, communicators, executives, and the like, many of whom have clicked on the pony-tailed chief’s ‘DIY’ blog and […]

Filed in Marketing, Public Relations, Social Media

June 10th, 2008

Avoiding the Perception WarpMisleading Customer Chatter on the Web

Alright, so there’s all sorts of assumptions companies make about social media these days, one of the most dangerous of which is the assumption that the feedback, opinions and insights people share online are absolutely representative of their customer base. Be careful about walking into this particular perception warp, it’s very easy to fall into […]

Filed in Marketing, Public Relations, Social Media

June 9th, 2008

The Measurement Question (Again)

Over the weekend the famous ‘measurement’ question was discussed quite a bit by Scoble and Owyang. A few months ago we talked about the monitoring and mining aspect, but Scoble asks the direct question, “how will doing this help my sales?” Like Robert says, this question is asked quite a bit by some of the […]

Filed in Marketing, Public Relations, Social Media

February 7th, 2008

HRO – The Evolution of SEO

In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you’re posting is ‘Fit for humans’ as Dave says. Thinking about it more, I jokingly refer to […]

Filed in Marketing, SEO

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media

January 30th, 2008

Does social media sell books? St. Martin’s Press says “sho’ nuff.”

It’s getting harder and harder to find examples where social media does, actually, sell stuff. One area where it is NOT hard to find examples is in publishing. Now I’m a bit biased here, as I landed a book deal with Crown Publishing specifically because I sold a few thousands books on my own using […]

Filed in Marketing, Media, Social Media