“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]
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Archive for the ‘Marketing’ Category
John WeltonJuly 25th, 2008
Great question and I ask myself that a lot. I think a lot of people have their own tricks about how to be successful when architecting a global program but I don’t think any global marketer feels they have all the answers. In particular, I think a lot of us are on a never-ending search […]
Josh HallettFebruary 7th, 2008
In a few recent conferences that Dave Coustan and I have attended together, whenever the topic of SEO comes up, he always mentions the human element. In other words, the reader. You need to make sure the content you’re posting is ‘Fit for humans’ as Dave says. Thinking about it more, I jokingly refer to […]