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Archive for the ‘Measurement’ Category

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

January 3rd, 2012

Finding Influencers and Collecting Data? Tools Help, But It’s Nothing Without Hard Work

Recently, I had a discussion with a local (Boston) technology professional about finding influencers via social media. Additionally, I constantly have discussions with clients, colleagues and peers about measurement. Why mention these two facts together? These two topics have a lot more in common than they might seem to on the surface, at least when […]

Filed in Measurement

November 10th, 2011

The SNCR Symposium: Whither Measurement?

Voce Communications is proud to have been a supporter of the Society for New Communications Research since its inception, and I personally have been attending events since 2006, the latest being the 6th annual SNCR Research Symposium, held in Cambridge, Massachusetts this past week. There was much substantive research presented over the two days, but […]

Filed in Events, Measurement, Social Networks

April 1st, 2011

Aligning Internal and External Measurement

(Originally posted on my personal blog, though in light of the recent acquisition of Radian6 by Salesforce.com this is certainly timely.) I say this all the time; a brand will ask “How will you measure this program?” our response, “How do you currently measure your existing programs?” Sometimes we get a good answer, but often […]

Filed in Measurement

March 31st, 2011

Congratulations to Radian6

On Tuesday, Salesforce.com announced that it is acquiring social media monitoring vendor, Radian6. First off, we at Voce want to say congratulations to both companies! Over the past few years many of us have worked with folks at Radian6 and the team there has built a great service with great support. Having recently gone through […]

Filed in Measurement