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Building brand awareness through content creation and community engagement.

Archive for the ‘Media’ Category

April 25th, 2016

How Do Vocians Keep up with their News?

We’re in the business of communications, meaning it’s imperative for every single one of us to keep our fingers on the pulse of what’s happening. That means what’s happening in our industry, what’s changing in our client’s worlds, what key journalists are interested in, and what broader business trends are coming that we can get […]

Filed in Media, Voce People

March 31st, 2016

Insights from PRSA’s Inside the Newsroom Event

Tuesday night I attended a PRSA “Inside the Newsroom” event with Bloomberg Tech. The editorial team has gone through a lot of change in the last six months alone – but this slew of new players is a seemingly good change for the publication, and cross-platform teams seem more connected than ever (i.e. Bloomberg TV […]

Filed in Media, Pitching

March 17th, 2016

The Quest for the Perfect News App

I was recently chatting with a colleague about finding the perfect news app. We discussed the usual suspects – Apple News, Flipboard, Twitter, LinkedIn Pulse, Quartz, Media Apps, InShorts, etc. There was definitely a lot going on with each of these applications – no dearth of news. However, neither of us felt comfortable with any […]

Filed in Media, Mobile

January 21st, 2016

Content is Dead. Long Live Content.

In related news … Media is dead. Long live media. Pundits are calling it: content is dead. Or at least lazy content is dead. Or it’s not dead, you’re just doing it wrong. Everyone’s got a perspective. There’s a reality, though: content has been at the forefront of the communications and marketing lexicon in recent […]

Filed in Content Marketing, Media, Search, SEO

December 22nd, 2015

Lazy Sunday and How Media’s Approach to Video Has Changed

Last week marked the 10th anniversary of a milestone in the story of the internet: Saturday Night Live’s “Lazy Sunday” Digital Short. This was one of the first big “viral” videos – at least among those produced by a major media company or entity – since it hit just as people were becoming aware of […]

Filed in Media

November 30th, 2015

Kobe Bryant Provides a Watershed Moment in Media Disruption

The second biggest sports news story of the long Thanksgiving weekend was certainly Kobe Bryant’s announcement he would retire at the end of the current NBA season. (The first biggest story, obviously, was the Bears beating the Packers on the same night Green Bay celebrated the retirement of Brett Favre’s number. Go Bears) What’s notable […]

Filed in Content Marketing, Media

September 17th, 2015

Blogging Enabled People to Catch Up with Media. Now Media are Catching Up with Independent Podcasts

The original promise of blog software was that it democratized access to publishing tools, giving everyone a voice in the emerging online conversation in a public way, that last point being the key value proposition over the chat rooms and forums that existed up to that point. A few years after that people began producing […]

Filed in Media

September 2nd, 2015

People on Twitter are There For News

What Is It? A new study from the American Press Institute has some interesting stats on how people on Twitter read, engage with and share news on that network. In short, if you’re on Twitter you’re probably there at least in part to keep up with news, especially breaking news. Three quarters of people not […]

Filed in Media, Social Networks

August 31st, 2015

My God…It’s Full of GIFs…

It used to be that a media brand could make news by announcing they were going to be creating real-time GIFs during an event of some sort. The idea that they would have a dedicated team capturing moments from an awards show and sharing those GIFs was, it seems, pretty notable. Now it appears to […]

Filed in Media, Social Networks

August 25th, 2015

News Sites See More Traffic from Facebook Than From Google

What Is It? New data from Parse.ly shows that referral traffic from Facebook to news sites has passed similar traffic from Google. This is the second time in the last year that this has happened. What Does This Mean? Well, it means it worked! After all, news sites went chasing after that sweet, sweet Facebook […]

Filed in Media, Search