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Building brand awareness through content creation and community engagement.

Archive for the ‘Media’ Category

February 11th, 2013

Voce Monday Morning Five: 2/11/13

Universities Turn to Tumblr to Reach Prospective Student: A great example of using the platforms your target audience is in order to reach them in new and interesting ways. But it’s also important to note what the article has to say about how the universities have adopted their content strategy to not be pitch-focused 100% of […]

Filed in Media, Microblogging, Social Networks

February 4th, 2013

Voce Monday Morning Five: 2/4/13

Google+ moves up to second place in social networks: It was unwise of anyone to completely write-off Google+ as a “ghost town,” which was the conventional wisdom a year ago. Google has made a lot of improvements to the network and has increased its hooks into other Google products, all of which have added up to […]

Filed in Community, Measurement, Media, Social Networks

January 14th, 2013

Voce Monday Morning Five: 1/14/13

Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by […]

Filed in Marketing, Media, Publishing Programs

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 18th, 2012

Twitter Lists Are Greater Than Media Lists

What’s the value of a media list? They provide access to email addresses and phone numbers of journalists and influencers who cover the industries our clients operate in. Media lists are a necessity for PR people, yes, but they’re largely glorified phone books. Stagnant spreadsheets filled with contact information. As soon as they’re created we’re […]

Filed in Media

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

August 18th, 2010

The Much-Needed Web

By now I’m sure that just about everyone who’s interested in such matters has read – or at least heard a bit about – Chris Anderson’s latest treatise, the one where he declares “The Web is Dead.” In it Anderson makes the case that web-browsing is becoming anachronistic as more people begin using apps in […]

Filed in Media

June 9th, 2010

CM Summit: Media’s Future and the Importance of Measurement

I spent Monday and Tuesday of this week in NYC at Federated Media’s CM Summit, hosted by their Chief John Battelle. The event coincides with Internet Week here and there’s lots going on. Voce client Webtrends was asked to participate in a web measurement panel on day one – and big thanks to Mashable EIC […]

Filed in Media, Voce Clients

March 18th, 2010

Topics and Lessons from Guest-Hosting For Immediate Release

After about five years as a listener, I had the good fortune to be asked to co-host an episode of the podcast “For Immediate Release” with Shel Holtz; I was filling in for regular co-host Neville Hobson, and I hope I represented Voce Nation well. While the show notes are posted at the FIR site, […]

Filed in Media