Voce NationJanuary 14th, 2013
Youtube’s evolution from cute cat videos to Gangnam Style: This says more about the aesthetics of and mass participation in web culture than anything else. As web culture has become more about inclusion (“going viral”) vs. being “first to publish” that obscure piece of content, aesthetics have trended towards that which is most easily consumed by [...]
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Tiffany CurciDecember 3rd, 2012
Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 [...]
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Doug MadeyOctober 18th, 2012
What’s the value of a media list? They provide access to email addresses and phone numbers of journalists and influencers who cover the industries our clients operate in. Media lists are a necessity for PR people, yes, but they’re largely glorified phone books. Stagnant spreadsheets filled with contact information. As soon as they’re created we’re [...]
Chris ThilkAugust 18th, 2010
By now I’m sure that just about everyone who’s interested in such matters has read – or at least heard a bit about – Chris Anderson’s latest treatise, the one where he declares “The Web is Dead.” In it Anderson makes the case that web-browsing is becoming anachronistic as more people begin using apps in [...]
Colin CrookJune 9th, 2010
I spent Monday and Tuesday of this week in NYC at Federated Media’s CM Summit, hosted by their Chief John Battelle. The event coincides with Internet Week here and there’s lots going on. Voce client Webtrends was asked to participate in a web measurement panel on day one – and big thanks to Mashable EIC [...]
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Doug HaslamMarch 18th, 2010
After about five years as a listener, I had the good fortune to be asked to co-host an episode of the podcast “For Immediate Release” with Shel Holtz; I was filling in for regular co-host Neville Hobson, and I hope I represented Voce Nation well. While the show notes are posted at the FIR site, [...]
Janice works on the Connect social media team, working on programs for some of Voce's biggest clients.
