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Archive for the ‘Media’ Category

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

October 22nd, 2012

Voce Monday Morning Five: 10/22/12

Maxipad Brand Goes for Blood in Brilliant Reply to Facebook Rant: Just a tremendous example of turning a simple (albeit massively misinformed) social media comment into a positive brand talking moment. Obviously not everything is going to rise to this occasion but this is a lot of fun. How Can Pages Respond To Facebook’s EdgeRank Changes?: Everyone […]

Filed in Marketing, Media, Publishing Programs, Social Networks

October 18th, 2012

Twitter Lists Are Greater Than Media Lists

What’s the value of a media list? They provide access to email addresses and phone numbers of journalists and influencers who cover the industries our clients operate in. Media lists are a necessity for PR people, yes, but they’re largely glorified phone books. Stagnant spreadsheets filled with contact information. As soon as they’re created we’re […]

Filed in Media

October 8th, 2012

Voce Monday Morning Five: 10/08/12

Twitter Says More Than Half Its Users Follow Six Or More Brands: While the presentation in question was directed at potential advertisers it provides an important insight into user behavior and what people are doing on Twitter. KitchenAid Tweet Shows, Yet Again, Why Social Needs Mature Talent: Social media is as much a professional practice as traditional […]

Filed in Media, Publishing Programs, Social Networks

August 18th, 2010

The Much-Needed Web

By now I’m sure that just about everyone who’s interested in such matters has read – or at least heard a bit about – Chris Anderson’s latest treatise, the one where he declares “The Web is Dead.” In it Anderson makes the case that web-browsing is becoming anachronistic as more people begin using apps in […]

Filed in Media

June 9th, 2010

CM Summit: Media’s Future and the Importance of Measurement

I spent Monday and Tuesday of this week in NYC at Federated Media’s CM Summit, hosted by their Chief John Battelle. The event coincides with Internet Week here and there’s lots going on. Voce client Webtrends was asked to participate in a web measurement panel on day one – and big thanks to Mashable EIC […]

Filed in Media, Voce Clients

March 18th, 2010

Topics and Lessons from Guest-Hosting For Immediate Release

After about five years as a listener, I had the good fortune to be asked to co-host an episode of the podcast “For Immediate Release” with Shel Holtz; I was filling in for regular co-host Neville Hobson, and I hope I represented Voce Nation well. While the show notes are posted at the FIR site, […]

Filed in Media

March 5th, 2010

Zynga, the Twitter Mob, and the New Age of *Journalism*

Is Zynga being shady with a charitable effort, or is journalism in the social age showing its “always in draft mode” innards? The setup: Despite being an avid Facebooker, I never really took to the gaming aspect of the social network. In particular, many of my friends are rabid Farmville and Mafia Wars players. Both […]

Filed in Media

September 8th, 2009

The Move to Make RSS Real-Time

Over the long weekend there was a major upgrade made to RSS that brings it fully in-line with what people are increasingly expecting from the real-time web, a conversation that for the most part is dominated by micro-blogging status networks like Twitter, Facebook and others. Support for RSS Cloud has now been enabled on all […]

Filed in Blogging, Media

August 17th, 2009

Do Relationships Influence the Link?

A journalist I know and respect moved from one publication to another recently and I’d like to support her new home in the best way I know how, by linking to her stuff. Now I already do this for the articles/posts she writes for her current home publication. So it’s not like this is new […]

Filed in Media