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Archive for the ‘Media’ Category

August 17th, 2009

Do Relationships Influence the Link?

A journalist I know and respect moved from one publication to another recently and I’d like to support her new home in the best way I know how, by linking to her stuff. Now I already do this for the articles/posts she writes for her current home publication. So it’s not like this is new […]

Filed in Media

July 15th, 2009

Story Flow

A study out of Cornell purports to show that most stories originate in the mainstream media and then are followed approximately 2.5 hours later by the same story being discussed by blog writers, with a handful of highly influential blogs – the modern day gatekeepers – leading the curve. David Weir points out some obvious […]

Filed in Media

June 3rd, 2009

Paying For Value

GigaOm has launched a new subscription-only site called, simply, GigaOm Pro. The site’s mission statement comes from the introductory blog post: But even as market research analysts adapt to the new models, we at GigaOM believe there is room in the market for a new way to experience informed opinion, one that combines our best […]

Filed in Media

April 2nd, 2009

The Power of Less at Web 2.0 Expo 2009

Spent the day at Web 2.0 Expo (along with several thousand of my closest friends) sitting in social media sessions, networking and checking out the exhibitors on the floor. I’ve heard murmurs that this year’s event is a much leaner showing than years past — but the folks who did make it are still happy […]

Filed in Career Development, Events, Media

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in […]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

November 4th, 2008

Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF). For some additional thoughts and perspective on how companies like VeriSign and […]

Filed in Marketing, Media, Social Media, Voce Clients

October 31st, 2008

Does Design Matter?

“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]

Filed in Marketing, Media, Social Media

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

July 23rd, 2008

BlogHer 08: Schwag and Gifts and Giveaways (oh my!)

I have been to many trade shows over the years, from the glitzy (CES) to the dorky (WinHEC) to the niche (Webmaster World). I have managed booth-duty, staffed press briefings, and tracked down press and analysts on-the-fly. And at each of these shows, I typically avoided the lame-ass schwag bags handed out to attendees. But […]

Filed in Blogging, Events, Media, Social Media, Voce People

May 6th, 2008

All In at Interop

Voce Nation wanted to say thank you to the crew of cardsharks that joined us last week for the second annual Interop Poker Tournament. Voce, NetIQ, and Barracuda Networks hosted the event as a chance for media and analysts to escape the grind of vendor briefings and reporting, unwind with peers and have a healthy […]

Filed in Events, Media, Public Relations, Voce Clients, Voce Culture