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Archive for the ‘Media’ Category

November 4th, 2008

Voce, VeriSign, Radian6 Share Social Media Monitoring Case Study

For the better part of this year, we’ve been working with our client at VeriSign and our partners at Radian6 on a fairly comprehensive social media monitoring and response program, parts of which are highlighted in this new Radian6 case study (download PDF). For some additional thoughts and perspective on how companies like VeriSign and […]

Filed in Marketing, Media, Social Media, Voce Clients

October 31st, 2008

Does Design Matter?

“Does Design Matter?” That’s the question I asked during my presentation with Matt Jones from Dopplr at the Sarasota International Design Summit this past Tuesday. Before I was crucified by the audience, I quickly said it still does, but perhaps not as much. Why? I threw out the concept last week, asking, “when so much […]

Filed in Marketing, Media, Social Media

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

July 23rd, 2008

BlogHer 08: Schwag and Gifts and Giveaways (oh my!)

I have been to many trade shows over the years, from the glitzy (CES) to the dorky (WinHEC) to the niche (Webmaster World). I have managed booth-duty, staffed press briefings, and tracked down press and analysts on-the-fly. And at each of these shows, I typically avoided the lame-ass schwag bags handed out to attendees. But […]

Filed in Blogging, Events, Media, Social Media, Voce People

May 6th, 2008

All In at Interop

Voce Nation wanted to say thank you to the crew of cardsharks that joined us last week for the second annual Interop Poker Tournament. Voce, NetIQ, and Barracuda Networks hosted the event as a chance for media and analysts to escape the grind of vendor briefings and reporting, unwind with peers and have a healthy […]

Filed in Events, Media, Public Relations, Voce Clients, Voce Culture

March 18th, 2008

We’re not a company that understands Social Media, but we play one on TV

Staples recently dipped their foot into the social media waters in an effort to brand themselves as a personal data security and identity theft resource. They put out word of blogger events in New York City and San Francisco, featuring personal security and safety expert Bill Stanton, who is a contributor to NBC “Today” and […]

Filed in Media, Public Relations, Social Media

February 26th, 2008

The Press Release Page A New Approach To An Old Problem

So I’ve never really considered the whole ‘press release vs. social media release’ debate an either/or situation. The way I see it, there’s arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, […]

Filed in Media, Public Relations, Social Media

January 30th, 2008

Does social media sell books? St. Martin’s Press says “sho’ nuff.”

It’s getting harder and harder to find examples where social media does, actually, sell stuff. One area where it is NOT hard to find examples is in publishing. Now I’m a bit biased here, as I landed a book deal with Crown Publishing specifically because I sold a few thousands books on my own using […]

Filed in Marketing, Media, Social Media

January 3rd, 2008

Voce Aiding AlwaysOn OnMedia Event

Voce has been selected by AlwaysOn as the official press organizer for the upcoming OnMedia event, scheduled to occur on January 28-30, 2008 in New York City. Please visit the conference website for more info on this year’s event. We’ll be updating this blog with select pieces of conference coverage, live from the event. Much […]

Filed in Events, Media, Voce Clients

December 4th, 2007

Podcasting Sponsorship Example: Skeptic Magazine and Skepticality

Podcasts are the wave of the future! They will kill radio dead. They will kill TV dead (okay, that’s a “vidcast,” but roll with me here). They are the cornerstone of user-generated media that will unleash an avalanche of talent upon the world! Die, evil global big media, DIE! Oh wait, sorry — that mantra […]

Filed in Media, Social Media