Voce NationJuly 14th, 2006
Brian Fonseca, a long-time Voce friendly that has been reporting for tech trades like eWeek and InfoWorld for eight+ years, recently “defected” to the other side. Since he was handing over his press credentials for a replacement corporate ID badge we decided to pick his reporter brain one last time before he made the move [...]
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Voce NationMarch 12th, 2006
Typically, it’s the reporter asking the questions and the PR folks fielding them, but recently, Henry Baltazar, Senior Analyst at eWeek Labs (and one of the most respected product reviewers in the industry), sat down with the Voce Nation over lunch to give us the scoop on what makes for a great product review. Henry [...]
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Voce NationFebruary 9th, 2006
The article from InformationWeek “Credibility of Analysts,” which I blogged about earlier this week has gotten quite a bit of play in the AR community. Some have said that the article is rather bland and rehashes old issues. Regardless, what I find interesting is the response to the article by Gartner. The research firm has [...]
Voce NationFebruary 6th, 2006
For those of us who wear an AR hat on a regular basis, a very interesting piece appeared in InformationWeek that digests the credibility of industry analyst research. It attempts to shed some new light on the old question of pay-for-play and real independent research. A few interesting excerpts: “Research firms and their tech-vendor clients [...]
Voce NationJanuary 31st, 2006
You may or may not have read this BusinessWeek article. “Getting Creative With Mad Ave” (It kept me entertained while waiting for stitches in my left hand at the hospital this weekend). Upon first glance it seemed like a typical story about a cool marketing strategy, but upon further reading I learned that it was [...]
