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Archive for the ‘Media’ Category

July 20th, 2006

Eric Lundquist Breaks Down eWeek

Earlier this week, our own Dave Black moderated a PRSourceCode “Lunch with the Editors” webinar on navigating the PR waters at eWeek with its VP and Editorial Director Eric Lundquist. You can listen to a replay here. This was the latest installment of an ongoing series of sit-downs with members of the IT trade and […]

Filed in Media, Public Relations, Voce People

July 14th, 2006

Voce Nation Q&A:A Talk With Brian Fonseca

Brian Fonseca, a long-time Voce friendly that has been reporting for tech trades like eWeek and InfoWorld for eight+ years, recently “defected” to the other side. Since he was handing over his press credentials for a replacement corporate ID badge we decided to pick his reporter brain one last time before he made the move […]

Filed in Media, Public Relations

March 12th, 2006

Baltazar Gives Voce the Scoop

Typically, it’s the reporter asking the questions and the PR folks fielding them, but recently, Henry Baltazar, Senior Analyst at eWeek Labs (and one of the most respected product reviewers in the industry), sat down with the Voce Nation over lunch to give us the scoop on what makes for a great product review. Henry […]

Filed in Media, Public Relations

February 9th, 2006

Gartner Responds

The article from InformationWeek “Credibility of Analysts,” which I blogged about earlier this week has gotten quite a bit of play in the AR community. Some have said that the article is rather bland and rehashes old issues. Regardless, what I find interesting is the response to the article by Gartner. The research firm has […]

Filed in Media

February 6th, 2006

Trust, Friend, or Foe – Industry Analysts

For those of us who wear an AR hat on a regular basis, a very interesting piece appeared in InformationWeek that digests the credibility of industry analyst research. It attempts to shed some new light on the old question of pay-for-play and real independent research. A few interesting excerpts: “Research firms and their tech-vendor clients […]

Filed in Media

January 31st, 2006

The New Agency Engagement

You may or may not have read this BusinessWeek article. “Getting Creative With Mad Ave” (It kept me entertained while waiting for stitches in my left hand at the hospital this weekend). Upon first glance it seemed like a typical story about a cool marketing strategy, but upon further reading I learned that it was […]

Filed in Media

November 16th, 2005

Enter: Citizen Journalism

Today in NYC, we helped coordinate a press event to launch a unique new media venture called Open Source Media (OSM). The event involved a number of high-profile media pundits including Judith Miller (The New York Times), Glenn Reynolds ("Instapundit," the world’s 5th most popular blog), David Corn (The Nation), Larry Kudlow (CNBC’s "Kudlow & […]

Filed in Events, Media, Social Media, Voce Clients