For those of us who wear an AR hat on a regular basis, a very interesting piece appeared in InformationWeek that digests the credibility of industry analyst research. It attempts to shed some new light on the old question of pay-for-play and real independent research. A few interesting excerpts: “Research firms and their tech-vendor clients [...]
We Are Communication Architects
Building brand awareness through content creation and community engagement.
Archive for the ‘Media’ Category
Voce NationFebruary 6th, 2006
Voce NationJanuary 31st, 2006
You may or may not have read this BusinessWeek article. “Getting Creative With Mad Ave” (It kept me entertained while waiting for stitches in my left hand at the hospital this weekend). Upon first glance it seemed like a typical story about a cool marketing strategy, but upon further reading I learned that it was [...]