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Building brand awareness through content creation and community engagement.

Archive for the ‘Media’ Category

April 2nd, 2007

Opinion Culture

Just a quick pointer to some thoughts our own Dave Black shared recently with PRWeek in an article about how companies can utilize a diversity of communication vehicles – from op-eds to blogs – in their PR programs. Enjoy! /Voce Nation Technorati Tags: dave+black, pr, voce+communications

Filed in Marketing, Media, Public Relations

February 9th, 2007

Thirsty Bear Hosts Thirsty RSA Attendees

I traveled to Sacramento this past weekend to catch up with an old friend who recently became engaged. We’ll call him Eric. Eric was also playing in an annual poker tournament with his brother-in-law and friends, so they invited me along. Whether dumb luck or pure skill (the line is so fine) I managed to […]

Filed in Events, Media, Voce People

January 29th, 2007

Let Them Speak

I recently flew to Windsor in the UK for some international partner planning meetings. Sitting there at the table with me were consultants from Asia and Europe discussing business planning, but also best practices in communications worldwide. I thought I would share some of the points our international friends raised for shared benefit. Hope you […]

Filed in Media, Voce People

November 7th, 2006

The VoceNation Chats with Zango Group’s Galen Gruman

We recently caught up with Zango Group Principal Galen Gruman who provides freelance writing and editing services to clients such as Business Week special supplements, CIO, Computerworld, Cnet, CSO, Fawcette.com’s Enabling the Wireless Enterprise, Fortune Small Business, InfoWorld (where he is a contributing editor), Macworld, PC World, and PricewaterhouseCoopers Technology Center. Having worked with Galen […]

Filed in Media, Public Relations

July 20th, 2006

Eric Lundquist Breaks Down eWeek

Earlier this week, our own Dave Black moderated a PRSourceCode “Lunch with the Editors” webinar on navigating the PR waters at eWeek with its VP and Editorial Director Eric Lundquist. You can listen to a replay here. This was the latest installment of an ongoing series of sit-downs with members of the IT trade and […]

Filed in Media, Public Relations, Voce People

July 14th, 2006

Voce Nation Q&A:A Talk With Brian Fonseca

Brian Fonseca, a long-time Voce friendly that has been reporting for tech trades like eWeek and InfoWorld for eight+ years, recently “defected” to the other side. Since he was handing over his press credentials for a replacement corporate ID badge we decided to pick his reporter brain one last time before he made the move […]

Filed in Media, Public Relations

March 12th, 2006

Baltazar Gives Voce the Scoop

Typically, it’s the reporter asking the questions and the PR folks fielding them, but recently, Henry Baltazar, Senior Analyst at eWeek Labs (and one of the most respected product reviewers in the industry), sat down with the Voce Nation over lunch to give us the scoop on what makes for a great product review. Henry […]

Filed in Media, Public Relations

February 9th, 2006

Gartner Responds

The article from InformationWeek “Credibility of Analysts,” which I blogged about earlier this week has gotten quite a bit of play in the AR community. Some have said that the article is rather bland and rehashes old issues. Regardless, what I find interesting is the response to the article by Gartner. The research firm has […]

Filed in Media

February 6th, 2006

Trust, Friend, or Foe – Industry Analysts

For those of us who wear an AR hat on a regular basis, a very interesting piece appeared in InformationWeek that digests the credibility of industry analyst research. It attempts to shed some new light on the old question of pay-for-play and real independent research. A few interesting excerpts: “Research firms and their tech-vendor clients […]

Filed in Media

January 31st, 2006

The New Agency Engagement

You may or may not have read this BusinessWeek article. “Getting Creative With Mad Ave” (It kept me entertained while waiting for stitches in my left hand at the hospital this weekend). Upon first glance it seemed like a typical story about a cool marketing strategy, but upon further reading I learned that it was […]

Filed in Media