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Archive for the ‘Media’ Category

February 6th, 2006

Trust, Friend, or Foe – Industry Analysts

For those of us who wear an AR hat on a regular basis, a very interesting piece appeared in InformationWeek that digests the credibility of industry analyst research. It attempts to shed some new light on the old question of pay-for-play and real independent research. A few interesting excerpts: “Research firms and their tech-vendor clients […]

Filed in Media

January 31st, 2006

The New Agency Engagement

You may or may not have read this BusinessWeek article. “Getting Creative With Mad Ave” (It kept me entertained while waiting for stitches in my left hand at the hospital this weekend). Upon first glance it seemed like a typical story about a cool marketing strategy, but upon further reading I learned that it was […]

Filed in Media

November 16th, 2005

Enter: Citizen Journalism

Today in NYC, we helped coordinate a press event to launch a unique new media venture called Open Source Media (OSM). The event involved a number of high-profile media pundits including Judith Miller (The New York Times), Glenn Reynolds ("Instapundit," the world’s 5th most popular blog), David Corn (The Nation), Larry Kudlow (CNBC’s "Kudlow & […]

Filed in Events, Media, Social Media, Voce Clients