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Building brand awareness through content creation and community engagement.

Archive for the ‘Microblogging’ Category

February 11th, 2013

Voce Monday Morning Five: 2/11/13

Universities Turn to Tumblr to Reach Prospective Student: A great example of using the platforms your target audience is in order to reach them in new and interesting ways. But it’s also important to note what the article has to say about how the universities have adopted their content strategy to not be pitch-focused 100% of […]

Filed in Media, Microblogging, Social Networks

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video

October 29th, 2012

Voce Monday Morning Five: 10/29/12

Put together while hoping all East Coast Vocians/clients/partners and everyone else stay safe this week. Twitter Users Who Mention Top Brands Have An Increasingly Amplified Voice: Consumer behavior around brands online continues to shift. The drop in tweets with a link is most interesting since, as the report suggests, it means there are more actual conversations […]

Filed in Blogging, Microblogging, Publishing Programs

September 20th, 2012

Tumblr’s Continued Growth Makes It a Search Factor

Has Tumblr become a part of your corporate publishing strategy? At one point, as Twitter and Facebook took off, it seemed that this “blog-network” platform (my term for something that isn’t as full-featured as WordPress or other software but definitely more feature-filled than a true social network) was going to be overshadowed by those ascendant […]

Filed in Blogging, Microblogging, Publishing Programs

July 2nd, 2012

Twitter Timing Study and the Need for Small Adjustments

If you are in any way running or otherwise managing an online publishing program then you’re likely always looking at stats. Not just for how things are performing on-domain but also how what’s being published on Twitter, Facebook and other networks are going to drive traffic back to a “hub” site, how those items are […]

Filed in Microblogging, Publishing Programs

March 23rd, 2011

Twitter’s 5th Birthday Isn’t About It’s Evolution. It’s About Ours

This past Monday, as many people noted, was the fifth anniversary of the first update being posted to Twitter or, as it was called then, Twittr. A lot of people on that occasion took the opportunity to look back at how the service has evolved in those five years. What I’m more interested in, though, […]

Filed in Microblogging

February 14th, 2011

New Facebook Pages: What Features You’ll Actually Use & What’s Still Needed

Facebook has been releasing new features and functionality on what seems like a weekly basis lately. Everytime I would get used to something, it gets tweaked or updated completely. Not many of these recent features have been substantial or particularly advantageous to me personally, or for the work I do for clients. It wasn’t until […]

Filed in Microblogging

October 1st, 2010

The Quality of the Audience

More and more I’m seeing paid advertising that seems to have as its central goal to increase the number of “Likes” racked up on Facebook or, now with the roll-out of the “Promoted Accounts” feature, followers on Twitter. These advertisements, whether they happen within the network or are part of a paid placement elsewhere on […]

Filed in Marketing, Microblogging

September 15th, 2010

Twitter Emphasizes Interactions With An Eye To the Future

Twitter made a pretty big announcement yesterday evening. No, it wasn’t the expected additional features such as an analytics package, a suite of business-friendly features or anything else that would have been super-cool for corporate users. Instead what was revealed was a redesigned user interface that, quite frankly, looks a lot like an app that […]

Filed in Microblogging, Programming, Usability