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Building brand awareness through content creation and community engagement.

Archive for the ‘Microblogging’ Category

February 10th, 2016

Twitter’s Algorithmic Timeline Is Live

Last Friday news broke that Twitter was maybe considering introducing an algorithmic timeline, rearranging updates in a way that surfaces things in a way similar to Facebook. After some sort-of denials by Jack Dorsey, including assurances that no, an algorithmic timeline wasn’t coming this week, an algorithmic timeline has started rolling out today. The change […]

Filed in Content Marketing, Microblogging, Social Networks

February 9th, 2016

How Did that Big Game Content Marketing Turn Out?

Last week I took a look at how three companies – Heinz, Squarespace and 20th Century Fox – were preparing for their “Big Game” spots. In some cases there was a lot of teasing going on while in others there was almost no acknowledgement that something larger scale was coming. In the immediate aftermath of […]

Filed in Content Marketing, Microblogging

February 1st, 2016

Grease is the GIF

Did you watch “Grease: Live” last night? Follow-up question: Did you watch it on TV or on Twitter? As an almost painfully avid musical fan (you may have caught my recent writeup on the incredible social media potency of Hamilton), “Grease: Live” was a Big Deal for me, and constantly refreshing my Twitter timeline throughout […]

Filed in Community, Microblogging, Social Networks

January 6th, 2016

Twitter’s 140 Character Limit May Not Be Long For This World

One of the most persistent rumors in tech is back: Reports are circulating that Twitter may build a product allowing posts of up to 10,000 characters, quite an increase from the current 140. According to Recode’s Kurt Wagner (a former Vocian…we’re all very proud), currently 140 characters would still display in the stream, but with […]

Filed in Microblogging

December 7th, 2015

Why Twitter’s Share Counts Disappearing Led to Decreased Sharing

A tempest broke out a week or so ago when it was discovered that Twitter “Share” buttons – those little things that appear below a headline or elsewhere on a blog post or article – were no longer displaying the number of people who had actually shared this. That was not a great move in […]

Filed in Content Marketing, Microblogging, Social Networks

October 22nd, 2015

Twitter Publish and More From Flight

At yesterday’s Twitter Flight Conference the micro-blogging network more or less officially launched the new Jack Dorsey era of the company and did so with some big announcements and statements. Getting much press was Dorsey’s comments about wanting to “reset” the relationships between the company and the developer community, a group that has been alienated […]

Filed in Content Marketing, Microblogging, Social Networks

July 29th, 2015

Twitter Earnings, User Growth and What Twitter “Is”

Twitter announced its quarterly earnings and other updates yesterday. In short, monthly active users are up (though they seem to be using some creative math to make that case, which led to the inevitable investor discomfort) and revenue grew while losses shrunk. Sounds like good news, no? Of course not, because this is Twitter. The […]

Filed in Microblogging, Social Networks

February 11th, 2013

Voce Monday Morning Five: 2/11/13

Universities Turn to Tumblr to Reach Prospective Student: A great example of using the platforms your target audience is in order to reach them in new and interesting ways. But it’s also important to note what the article has to say about how the universities have adopted their content strategy to not be pitch-focused 100% of […]

Filed in Media, Microblogging, Social Networks

December 3rd, 2012

Voce Monday Morning Five: 12/3/12

Consumer Response to SocNet Marketing Messages Depends on Brand Relationship: Nothing surprising here since it makes sense that those who have taken a positive action are more open to receiving messages. But when the study starts going into expectations around message types it’s a good reminder to be evaluating how you’re meeting audience needs. Survey: 65 […]

Filed in Marketing, Media, Microblogging, Publishing Programs

November 19th, 2012

Voce Monday Morning Five: 11/19/12

New Tools for Business in the Pinterest Community: Businesses have, to date, operated on Pinterest with a blind eye from the company, which technically forbid such operations. This makes business profiles official and could open the floodgates to more adoption, though what the benefits are with this new business-type profile remain murky outside the promise to […]

Filed in Microblogging, Publishing Programs, Social Networks, Video