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Archive for the ‘Microblogging’ Category

October 1st, 2010

The Quality of the Audience

More and more I’m seeing paid advertising that seems to have as its central goal to increase the number of “Likes” racked up on Facebook or, now with the roll-out of the “Promoted Accounts” feature, followers on Twitter. These advertisements, whether they happen within the network or are part of a paid placement elsewhere on […]

Filed in Marketing, Microblogging

September 15th, 2010

Twitter Emphasizes Interactions With An Eye To the Future

Twitter made a pretty big announcement yesterday evening. No, it wasn’t the expected additional features such as an analytics package, a suite of business-friendly features or anything else that would have been super-cool for corporate users. Instead what was revealed was a redesigned user interface that, quite frankly, looks a lot like an app that […]

Filed in Microblogging, Programming, Usability

May 14th, 2010

Twitter Search Begins to Get Deep

Almost a year ago I wrote about how the next big innovation in micro-blogging search needs to be a move into “deep link” search, meaning searching not only the text of the update itself but also the link that’s included in that update. Doing so, I posited, would provide better results for the real-time web […]

Filed in Microblogging

April 16th, 2010

Twitter’s Whirlwind of Announcements

The last couple weeks have been extraordinarily busy for Twitter, with a number of new features, altered functionality and other business-related news providing a steady stream of conversation topics. But while the announcements, recapped below, are interesting as we see how the platform is evolving and coming into its own it’s incredibly important to remember […]

Filed in Microblogging

April 13th, 2010

Part Ego, Part Affiliation

One of the comments made at The Conversation by a panelist or moderator when talking about the use of location awareness apps like Foursquare or Gowalla was that there was a good amount of ego involved in feeling that everyone needed to know where you were and what you were doing. In a sense that’s […]

Filed in Microblogging

January 20th, 2010


Forrester Research made a big splash in the pool yesterday with the announcement of an addition to the Social Technographics ladder, their representation of what online activities people are engaged in. Between “Creators” – those who post long-form original material, be it text, audio or video – and “Critics” – people who rate existing material […]

Filed in Microblogging

November 2nd, 2009

Creating and Evaluating Twitter Lists

As everyone likely knows, Twitter debuted native list-making functionality last week to the entire user-base after a brief period of selective beta testing. You won’t be notified that you now have the ability to make lists until you log in to Twitter on the web and see the message at the top of the page. […]

Filed in Microblogging, Voce Clients

September 9th, 2009

Who Likes Your Tweets

One of my biggest issues around Twitter is the lack of meta-data around a user and their updates. You can see followers and such but you can’t get easy access to information around a lot of the actions people take there, which makes the job of marketing professionals a bit harder when trying to compile […]

Filed in Microblogging

August 28th, 2009


A few days ago Facebook announced (via Mashable)it would allow, via a native application, users to decide if they wanted the updates they posted to Facebook also exported and published to their Twitter profiles. (8/31 Edit: Shanee pointed out this is only for Fan Pages and not personal profiles at this point. –CT) That’s kind […]

Filed in Microblogging

August 12th, 2009

Delicious Gets a Little More Social

I’ve been playing around with the new features rolled out by Delicious last week. In short, the social bookmarking site now allows you to do a couple things: First, when you visit the site and look at the latest links shared by people there is now a “Related Tweets” feature that works in an interesting […]

Filed in Blogging, Microblogging