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Archive for the ‘Microblogging’ Category

September 9th, 2009

Who Likes Your Tweets

One of my biggest issues around Twitter is the lack of meta-data around a user and their updates. You can see followers and such but you can’t get easy access to information around a lot of the actions people take there, which makes the job of marketing professionals a bit harder when trying to compile […]

Filed in Microblogging

August 28th, 2009

Positioning

A few days ago Facebook announced (via Mashable)it would allow, via a native application, users to decide if they wanted the updates they posted to Facebook also exported and published to their Twitter profiles. (8/31 Edit: Shanee pointed out this is only for Fan Pages and not personal profiles at this point. –CT) That’s kind […]

Filed in Microblogging

August 12th, 2009

Delicious Gets a Little More Social

I’ve been playing around with the new features rolled out by Delicious last week. In short, the social bookmarking site now allows you to do a couple things: First, when you visit the site and look at the latest links shared by people there is now a “Related Tweets” feature that works in an interesting […]

Filed in Blogging, Microblogging

August 11th, 2009

The Transitory Web: Tri.im Fades; FriendFeed Gets Acquired

One of the constant points of conversation (at least it should have been if you think about it for more than a few minutes) about URL shorteners is that you, the person who’s sharing that link on Twitter or your blog or wherever, are putting a lot of faith in that site/service continuing to exist. […]

Filed in Microblogging

June 25th, 2009

Twitter trends around WordCamp SF

Considering the amount of tweeting, retweeting and replying to tweets the @VoceNation crew did at WordCamp SF earlier this month it’s interesting to read this analysis by social networking company Pathable of the amounts and different types of Twitter updates posted at or around the event. Most of the related content, according to Pathable, is […]

Filed in Community, Microblogging

June 25th, 2009

Is Twitter Referring More Traffic Than You Think?

Danny Sullivan over at Search Engine Land posted today about a topic that’s been tickling my brain the past few weeks: What’s the reason for the discrepancy between the referral traffic from Twitter as calculated by Google Analytics, and the click through data reported by tracking links. I always feel like Bi.tly is providing a […]

Filed in Microblogging, SEO

June 18th, 2009

Friendfeed Subscribers Come to FeedBurner

Many people woke up this morning to find their RSS subscriber counts, as reported by FeedBurner, were markedly higher than they were yesterday. For some the numbers doubled but most, I’m willing to speculate, were less than that but still were larger than what they’d seen in previous day-to-day gains. After what seems like a […]

Filed in Blogging, Microblogging

May 29th, 2009

The “Real-Time Web” Needs Deep Link Search

If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine […]

Filed in Marketing, Microblogging, Public Relations

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 23rd, 2009

Multi-Platform Means You Meet the Audience Where They Are

If you think communicating on one online channel is enough, it’s probably not. Case in point: At least three times in the last two weeks or so the following sequence of events has happened: I update my “status” using Ping.fm, which pushes that update to Twitter, Facebook, Linkedin and more. I get responses to my […]

Filed in Microblogging