We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Microblogging’ Category

June 25th, 2009

Is Twitter Referring More Traffic Than You Think?

Danny Sullivan over at Search Engine Land posted today about a topic that’s been tickling my brain the past few weeks: What’s the reason for the discrepancy between the referral traffic from Twitter as calculated by Google Analytics, and the click through data reported by tracking links. I always feel like Bi.tly is providing a […]

Filed in Microblogging, SEO

June 18th, 2009

Friendfeed Subscribers Come to FeedBurner

Many people woke up this morning to find their RSS subscriber counts, as reported by FeedBurner, were markedly higher than they were yesterday. For some the numbers doubled but most, I’m willing to speculate, were less than that but still were larger than what they’d seen in previous day-to-day gains. After what seems like a […]

Filed in Blogging, Microblogging

May 29th, 2009

The “Real-Time Web” Needs Deep Link Search

If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine […]

Filed in Marketing, Microblogging, Public Relations

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 23rd, 2009

Multi-Platform Means You Meet the Audience Where They Are

If you think communicating on one online channel is enough, it’s probably not. Case in point: At least three times in the last two weeks or so the following sequence of events has happened: I update my “status” using Ping.fm, which pushes that update to Twitter, Facebook, Linkedin and more. I get responses to my […]

Filed in Microblogging

April 17th, 2009

Will Oprah Impact Your Day on Twitter?

In case you’ve been on vacation for the last couple days and are just now checking the news you might have missed while you were out, there are two big Twitter-related stories everyone has been buzzing about: Kelso has succeeded in beating CNN in the race to one million Twitter followers. This is important, but […]

Filed in Microblogging

March 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

January 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart […]

Filed in Blogging, Microblogging, Public Relations, Social Media

January 15th, 2009

Twitter Reports on US Airways Flight 1549

Did you hear about today’s emergency US Airways flight landing in the Hudson River on Twitter? Us too. In what seemed like the world’s fastest news cycle, Twitter was undeniably the breaking source for all updates—and if it wasn’t breaking news, it was definitely where the news was disseminated. As soon as the crash happened […]

Filed in Blogging, Microblogging, Social Media

July 9th, 2008

Can Social Media Become Too Risky for Corporate Use?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the […]

Filed in Microblogging, Public Relations, Social Media