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Archive for the ‘Microblogging’ Category

April 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

April 23rd, 2009

Multi-Platform Means You Meet the Audience Where They Are

If you think communicating on one online channel is enough, it’s probably not. Case in point: At least three times in the last two weeks or so the following sequence of events has happened: I update my “status” using Ping.fm, which pushes that update to Twitter, Facebook, Linkedin and more. I get responses to my […]

Filed in Microblogging

April 17th, 2009

Will Oprah Impact Your Day on Twitter?

In case you’ve been on vacation for the last couple days and are just now checking the news you might have missed while you were out, there are two big Twitter-related stories everyone has been buzzing about: Kelso has succeeded in beating CNN in the race to one million Twitter followers. This is important, but […]

Filed in Microblogging

March 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been […]

Filed in Blogging, Microblogging, Public Relations, Social Media, Voce Clients

January 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart […]

Filed in Blogging, Microblogging, Public Relations, Social Media

January 15th, 2009

Twitter Reports on US Airways Flight 1549

Did you hear about today’s emergency US Airways flight landing in the Hudson River on Twitter? Us too. In what seemed like the world’s fastest news cycle, Twitter was undeniably the breaking source for all updates—and if it wasn’t breaking news, it was definitely where the news was disseminated. As soon as the crash happened […]

Filed in Blogging, Microblogging, Social Media

July 9th, 2008

Can Social Media Become Too Risky for Corporate Use?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the […]

Filed in Microblogging, Public Relations, Social Media

May 8th, 2008

BusinessWeek’s Twitter Experiment

Stephen Baker is breaking new ground as he collaborates live on Twitter to develop an article on BusinessWeek about the business value of microblogging. While there may have been other bloggers that have collaborated on Twitter to develop a story, they weren’t done by “traditional” media brands like BusinessWeek. Dave Donahue captured some great points […]

Filed in Microblogging