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Archive for the ‘Pitching’ Category

March 31st, 2016

Insights from PRSA’s Inside the Newsroom Event

Tuesday night I attended a PRSA “Inside the Newsroom” event with Bloomberg Tech. The editorial team has gone through a lot of change in the last six months alone – but this slew of new players is a seemingly good change for the publication, and cross-platform teams seem more connected than ever (i.e. Bloomberg TV […]

Filed in Media, Pitching

October 7th, 2015

Prepare For That New Business Pitch by Casting

Last month, Samantha Forth, and I attended Omnicom’s Emerging Stars program in San Francisco with junior staff from across Omnicom’s marketing companies to learn the art of integrated communications. We walked away with eyes open and new insight to use everyday in our offices. She shared a few lessons learned that agency folks from any […]

Filed in Pitching

October 4th, 2011

You Should Pitch the Media on Your Phone, But I’m Not Suggesting You Talk to Anyone

We public relations folk love our email. We check it non-stop throughout the day and seem to hit the SEND button like it’s going out of style. It’s our jobs to communicate and pitch the media and most of the time email is the best arrow we have in our quiver to do to that. […]

Filed in Pitching

February 8th, 2011

What Made Me Your Audience?

One of the things that frustrates me most about being in the social media bubble is the fact that we all (social media marketing, PR and other folks) seem to be each other’s audience; reading each other’s blogs, books, Tweets and newsletters and commenting on them in some great big circle of life (note: a […]

Filed in Pitching, Programming, Rants

August 27th, 2009

Blogger Outreach Pretty Universal

New stats from a Text100 survey show that the public relations/blogger relationship has little room for growth. Of the U.S. based bloggers contacted for the survey 100 percent said they’d been contacted by a PR representative in the last six months and 96 percent say such contact happens at least once a week, despite only […]

Filed in Blogging, Pitching

July 23rd, 2009

Where to Put Your Energy

A few people have covered the launch by Muck Rack of a new service that publishes one-line, 130 character press releases to Twitter for companies. It’s a variation on their existing offering, which aggregates tweets from journalists. The new press release distribution is designed to show off those corporate release tweets to that same journalistic […]

Filed in Pitching, Releases

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in […]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

April 18th, 2008

Pitching bloggers 2.0 style

A couple of memes have sprouted up around the web from influential media and analysts about how they would like to be pitched in the future. Folks like Stowe Boyd and Marshall Kirkpatrick are turning to the communication channels they like best to help cut through the noise In an increasingly loud media space. First […]

Filed in Pitching