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Archive for the ‘Programming’ Category

February 25th, 2013

Voce Monday Morning Reading: 2/25/13

Marketers know the value of social data but interpretation remains a challenge:┬áThis is a vital role that agencies play, interpreting the data that comes out of the publishing programs and turning that into intelligence to base business decisions off of, not only in how to improve the program itself but what audience sentiment and insights […]

Filed in Marketing, Programming

January 2nd, 2013

The Continued Evolution of Media Platforms

So this is the place I should be making some sort of predictions about what’s to come in 2013, right? I should be pontificating on how this will be the year of engagement, or the year near field communications sends promoted Facebook posts straight to your Google Glass headset or some such, is that the […]

Filed in Programming

February 14th, 2012

How Much is Too Much? Best Practices for Streamlining Corporate Social Accounts

Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the […]

Filed in Programming, Publishing Programs

March 8th, 2011

Real Programmers use Butterflies

Say what you will, but real programmers use the tools that help them the most. I’ve always been a big proponent of making sure developers are using a good IDE. For me, that IDE has been Zend Studio 5.5 for a long time. When I first started doing PHP development, I used nano. It got […]

Filed in Development, Programming

February 8th, 2011

What Made Me Your Audience?

One of the things that frustrates me most about being in the social media bubble is the fact that we all (social media marketing, PR and other folks) seem to be each other’s audience; reading each other’s blogs, books, Tweets and newsletters and commenting on them in some great big circle of life (note: a […]

Filed in Pitching, Programming, Rants

January 12th, 2011

Ideas Aren’t Magical – They Require Work

There’s been some discussion lately about where to get ideas for blog posts from. Some people are charging for regular distribution of ideas they come up with, meaning those ideas are not only going to be as generic as they possibly can be (the better to be relevant to a broad base of people who, […]

Filed in Programming

January 5th, 2011

Counting Interactions Wherever They Occur

In a conversation the other day the decision was made to de-emphasize blog comments as part of a strategy we were putting together. For the program that was being tweaked comments simply weren’t an important metric or sign of that program’s success. The blog would still be open to any comments that came in and […]

Filed in Programming

December 1st, 2010

We Curate In Order to Share

The last few years have seen lots of talk about curation being something that more and more people are doing. We’re curating links on our blogs, we’re curating the best stories of the day on Twitter and Facebook and so on. Most of this talk seems to hinge on the notion that this sort of […]

Filed in Programming

November 30th, 2010

Adding Rewrite Rules for Custom Post Types

Since the addition of custom post types to WordPress in version 2.9, one of the questions I’ve seen most on message boards and forums has been from users trying to figure out how to have their custom post type have loop pages like the built in posts post type does. Initially, when the permalink handling […]

Filed in Development, Programming, WordPress

November 23rd, 2010

You Don’t Need to Go Big to Get Big in Social Media

On the whole the social media industry is quite insular. Most of us attend the same conferences and talk to each other. We go to the same speaking sessions on the same topics. We tweet at one another and generally all say the same things. So what differentiates us from the next guy? I was […]

Filed in Programming