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Archive for the ‘Public Relations’ Category

Kevin YorkNovember 25th, 2009

A PR Lesson from Food Network’s Next Iron Chef

Sunday night I was watched the finale of “Next Iron Chef” on the Food Network. For anyone that hasn’t been watching, the Food Network invited 10 chefs to compete for a spot to join Bobby Flay, Masaharu Morimoto, Mario Batali, Cat Cora, and Michael Symon as an Iron Chef on Iron Chef America. The finale [...]

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Chris ThilkMay 29th, 2009

The “Real-Time Web” Needs Deep Link Search

If you ask anyone who’s keeping their eyes on developments online what the next big development is, odds are the conversation will sooner or later include the term “the real-time web.” If you’re unfamiliar with the term, it’s meant to encompass the perception that conversations on the web are happening even faster than search engine [...]

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Chris ThilkMay 8th, 2009

The First Priority is Always the Client

I wanted to expand on something Mike wrote in his quick-thought post “Integrated is the new normal” and use what he says there as a spring-board for what I’ve been thinking about lately. Most of the time when your marketing efforts are said to have stuck out it’s meant as a positive. Your message or [...]

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Mike ManuelApril 27th, 2009

Corporate Social Media Must Keep SEC in Mind

The WSJ just posted this piece today on clients Intel and eBay, but with a focus on eBay and the story behind its use of Twitter for corporate news. This was actually something I pointed to here a few weeks ago that kicked-up quite a bit of discussion (check out “How to Tweet Material News”). [...]

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Mike ManuelApril 26th, 2009

Forrester Says Social Media Tops Interactive Spending

So an upcoming Forrester report (for release, I’m told, later this spring) indicates growth in social media budgets will outpace all other forms of interactive marketing. Now don’t get me wrong, these numbers are all fine and good, but here’s the problem with the data: the dollars for social media programs are coming from *all [...]

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Lindsey SmithApril 8th, 2009

Where in the World is VoceGuy?

Voce’s very own John Welton “IMO” (International Man of Mystery) aka VoceGuy is off again this week traveling through Asia on a quest for worldwide PR domination! Maybe not quite that ambitious of a trip, but John is traveling with Voce client, NetApp, making stops in Hong Kong, Singapore and Kuala Lumpur – and tweeting [...]

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Mike ManuelMarch 8th, 2009

How to Tweet Material News

So here’s the deal: if you work for a public company and are interested in extending the application and use of Twitter for corporate news — this post is for you. So late last week, our client at eBay, Richard Brewer-Hay, decided to share the backstory on something eBay’s PR and legal teams have been [...]

Digg ThisFiled in Blogging, Microblogging, Public Relations, Social Media, Voce Clients