We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Public Relations’ Category

February 11th, 2009

UGCX Recap

I made my way through the UGCX social media sessions on Monday with iPhone on hand and laptop in tow. The crowds were not only hungry for the sponsored breakfast, but for applicable business models and key takeaways. Okay, so, why user-generated content? And the answer was… not obvious. But, from what I witnessed in […]

Filed in Blogging, Marketing, Public Relations, SEO, Social Media, Voce Clients

February 5th, 2009

It’s Not All Doom and Gloom in the Valley

These days it’s easy to get caught up in news of layoffs and troubled startups, that’s why Tom Foremski’s latest post in the Silicon Valley Watcher Boom Watch Series is a welcome change: “There are some diamonds out there–companies that are doing very well amid the gloom.” In the article, Tom features Voce client Splunk, […]

Filed in Public Relations, Voce Clients

February 3rd, 2009

Community Platforms vs. Community Consultants

Alright, as if there wasn’t enough confusion in the marketplace right now regarding community-building tools, techniques and technicians, we now have the platform makers up-selling ‘community consulting services’ with their wares, and that has left many a company scratching its head and asking… So, uh, what exactly is the difference between a platform provider’s consulting […]

Filed in Community, Marketing, Public Relations, Social Media

January 21st, 2009

Developing An Executive Voice

Yesterday I read The New York Times article on President Obama’s head speechwriter, 26 year old Jon Favreau (no, not that Jon Favreau). The article discussed some of the ‘tricks’ of speechwriting and how Favreau channels the newly elected President when he sits down to write. The article brought to mind an episode from the […]

Filed in Public Relations

January 20th, 2009

Obama + Social Media = A New Beginning for the Internet

Our 44th President is now in Washington acknowledging his unprecedented impact on history.  Not only is Obama’s appointment to the presidency a page-turner, but the road it took to get where he is today is equally paramount.  Much of his success can be attributed to a powerful digital convergence – the coming together of broadcast, […]

Filed in Public Relations, Social Media

January 16th, 2009

Have You Incorporated Social Media Into Your Crisis Comms Plan?

Yesterday Voce Nation blogged about the US Airways flight landing in the Hudson River and the fast and widespread coverage of the event by Twitter. This brings up another interesting topic – crisis communications plans. Some, but not enough, companies are working social media strategies and techniques into their crisis comms plans. It’s a smart […]

Filed in Blogging, Microblogging, Public Relations, Social Media

December 18th, 2008

RIP (TechCrunch) Embargoes

If you’re in the tech industry, especially in tech PR, then you’ve heard about the latest announcement from TechCrunch: “Death to the Embargo.” Gone are the days of pre-briefs, big bang launches, and exclusives…at least on TechCrunch. Michael Arrington’s 879 word diatribe explains the sequence of events, from cell phone stalking to a rise in […]

Filed in Blogging, Media, Pitching, Public Relations, Social Media

November 19th, 2008

PRWeek Celebrates 10 Years

We at Voce wanted to tip our hats to PRWeek for ten years of successfully covering all things related to public relations. PRWeek highlighted this milestone by hosting a series of expert roundtables covering issues relevant to PR professionals in all industries, from finance to non-profit to tourism. One roundtable focused on the future of […]

Filed in Public Relations, Social Media, Voce People

November 7th, 2008

Finding a Human Voice Through Social Media

Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to […]

Filed in Marketing, Public Relations, Social Media, Voce People

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People