We Are Communication Architects

Building brand awareness through content creation and community engagement.

Archive for the ‘Public Relations’ Category

November 7th, 2008

Finding a Human Voice Through Social Media

Here in the valley we definitely see, hear and feel the affects of the economic downturn. We sympathize with all our colleagues who have suffered, and wish them the best as they find their footing during tough times. Overall, it feels like everyone is just a bit more compassionate these days–and although it’s easy to […]

Filed in Marketing, Public Relations, Social Media, Voce People

October 29th, 2008

Voce Does BlogWell 2008

Yesterday, we attended GasPedal’s BlogWell event at the San Jose Convention Center to get some fresh insights on how big companies are already using social media. Nick Ayres from Home Depot summed up the crowd’s sentiment best when he said: “This conference pretty much shows me that we’re no longer asking IF there’s value in […]

Filed in Blogging, Events, Marketing, Media, Public Relations, Social Media, Voce Culture, Voce People

October 29th, 2008

The Web Divides PR and Advertising

Alright, I guess it’s inevitable that amidst this economic shake up, we would return to the age-old argument of Public Relations vs Advertising, and debating where your business dollars are better spent, and you know, whatever, that’s fine, it’s not without good reason. In fact, I’ll admit, this was a hot topic at last week’s […]

Filed in Career Development, Marketing, Public Relations, SEO, Social Media

October 6th, 2008

Changing Lanes and Finding the Path to PR Righteousness

They say you switch careers at least five times in a lifetime. Is it terrible to say I’ve done it three times in three years? After uprooting from the East Coast, I found myself not only adjusting to new faces and places but regional cultures, idioms, and career choices. Stripped of the glossy advertising, PR, […]

Filed in Career Development, Public Relations, Social Media

September 16th, 2008

The Push & Pull of Social Media

Alright, so despite efforts by some to paint and position social media work as radically new and different, if you take a minute to strip things down, there are still traditional marketing mechanics underlying most social media programs — much of which can be distilled down to simple push-pull tactics. Push tactics are all about, […]

Filed in Blogging, Public Relations, Social Media

August 3rd, 2008

Vote for the Voce Nation

< p ALIGN=”center”> Alright, so here’s the deal, we need your help readers: PRWeek has selected 32 of the industry’s leading PR blogs, including (of course) the Voce Nation, to compete in a tournament over the next several weeks which will determine upon its end “The Best PR Blog,” or at least the most popular. […]

Filed in Public Relations

July 28th, 2008

How has social media changed PR? – An interview with Ross Mayfield of Socialtext

Recently, we blogged about some new trends in social media PR—namely Stowe Boyd’s call for pitches via Twitter and Marshall’s request for an OPML from PR firms. We blogged about those items because they are areas where much of the PR world is afraid to tread, and exactly where Voce wants to be. I was […]

Filed in Public Relations, Social Media

July 22nd, 2008

ION UK Team Now Working with Cisco

Great News from Our UK Team! Hats off to our ION UK team for scoring Cisco work across the UK and Ireland — read all about it in PRWeek, enough said—well done team!

Filed in Public Relations

July 15th, 2008

Newsvetter vs. Press Releases

A while back Manuel sent around an internal email asking what everyone thought about Newsvetter. At the time, my head was filled with thoughts about PR spam. So, when I looked at the service by following the link in Manuel’s email, I thought it was a service designed to combat PR spam. I promptly tweeted […]

Filed in Public Relations

July 9th, 2008

Can Social Media Become Too Risky for Corporate Use?

So you could argue that the Achilles heel of most social media programs is that we’re all, in some way, increasingly relying on a variety of third party services and tools to augment our efforts online — and with that reliance comes an assumed risk that these services will remain accessible and dependable all the […]

Filed in Microblogging, Public Relations, Social Media