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Archive for the ‘Public Relations’ Category

June 24th, 2008

Social Media Marketing Ain’t Always “Cheap”

Alright, so one of the weird little misconceptions I’ve been dealing with for a while now is the belief that social media marketing is, well, how do I say this? “Cheap.” It’s an opinion often held by marketers, communicators, executives, and the like, many of whom have clicked on the pony-tailed chief’s ‘DIY’ blog and […]

Filed in Marketing, Public Relations, Social Media

June 10th, 2008

Avoiding the Perception WarpMisleading Customer Chatter on the Web

Alright, so there’s all sorts of assumptions companies make about social media these days, one of the most dangerous of which is the assumption that the feedback, opinions and insights people share online are absolutely representative of their customer base. Be careful about walking into this particular perception warp, it’s very easy to fall into […]

Filed in Marketing, Public Relations, Social Media

June 9th, 2008

The Measurement Question (Again)

Over the weekend the famous ‘measurement’ question was discussed quite a bit by Scoble and Owyang. A few months ago we talked about the monitoring and mining aspect, but Scoble asks the direct question, “how will doing this help my sales?” Like Robert says, this question is asked quite a bit by some of the […]

Filed in Marketing, Public Relations, Social Media

May 6th, 2008

All In at Interop

Voce Nation wanted to say thank you to the crew of cardsharks that joined us last week for the second annual Interop Poker Tournament. Voce, NetIQ, and Barracuda Networks hosted the event as a chance for media and analysts to escape the grind of vendor briefings and reporting, unwind with peers and have a healthy […]

Filed in Events, Media, Public Relations, Voce Clients, Voce Culture

March 30th, 2008

New Skills For Young PR Pros

So last Friday, half a dozen students from Chico State’s journalism program (my alma mater), came to Voce’s Palo Alto office and spent the day observing and discussing agency life. As part of this visit, I spent some time talking about the web and its impact on the PR industry. It was one of those […]

Filed in Career Development, Public Relations, Social Media

March 18th, 2008

We’re not a company that understands Social Media, but we play one on TV

Staples recently dipped their foot into the social media waters in an effort to brand themselves as a personal data security and identity theft resource. They put out word of blogger events in New York City and San Francisco, featuring personal security and safety expert Bill Stanton, who is a contributor to NBC “Today” and […]

Filed in Media, Public Relations, Social Media

February 26th, 2008

The Press Release Page A New Approach To An Old Problem

So I’ve never really considered the whole ‘press release vs. social media release’ debate an either/or situation. The way I see it, there’s arguably utility and merit in both formats, as there are gaps and drawbacks. Frankly, I’m not convinced either approach is really the best way to think about news distribution on the web, […]

Filed in Media, Public Relations, Social Media

February 19th, 2008

The Wall

If you ever visit our Palo Alto office one of the first things you’ll see is the “wall.” It’s a collection of logos from the clients we work with. We’re fortunate that there are a number of well-known brands on that wall. Brands that people interact with on almost a daily basis. Each time we […]

Filed in Public Relations, Social Media, Voce Clients

February 12th, 2008

Experience Important for College Grads

A colleague recently asked for my thoughts on a recent post on Joe Thornley’s blog which asked the question, what education are PR firms looking for in new recruits? As a member of the recruiting team at Voce, we often discuss the most important things we look for in new candidates fresh out of college. […]

Filed in Career Development, Public Relations

February 1st, 2008

The Power of Targeting Influentials Questioned

Fast Company just published an article that raises some questions about targeting Influentials (you know, those people whose actions and opinions cause others to follow suit) as the best approach to reaching one’s intended audience. Duncan Watts, a Columbia University professor on sabbatical and now at Yahoo!, argues for caution because he feels it’s unclear […]

Filed in Marketing, Public Relations, Social Media