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Archive for the ‘Publishing Programs’ Category

June 17th, 2015

Archiving Content a Key Part of On-Domain Publishing

(Note: This post originally appeared on the PNConnect blog) There’s a thought-provoking post by Melody Kramer at Poynter today about news organization and ephemeral content. Specifically she’s addressing the question of how – or if – those media companies can or should be archiving the posts they’re publishing to services like Facebook through Instant Articles […]

Filed in Media, Publishing Programs

June 15th, 2015

Facebook Adds “Time Spent” As a Ranking Metric

What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, […]

Filed in Publishing Programs, Social Networks

June 10th, 2015

One Headline Perfectly Sums Up the Shift from Search to Social

There have been countless stories written over the last few years about “click bait” headlines, most of them full of hand-wringing about devaluing the reader’s time and so on. But there’s another angle on this that doesn’t get the attention it deserves and which (and yes, I’m aware of the contradiction in saying this) is […]

Filed in Publishing Programs

June 8th, 2015

Recent Media Shifts Make Owned Channels Even More Important

Vox Media bought Re/code, which stars Walt Mossberg, Kara Swisher and a host of others and which spun off from All Things D, a Wall Street Journal-hosted blog. GigaOm might be coming back after Knowingly recently purchased the domain name and archives of the site, though since its writers have scattered (most of them to […]

Filed in Publishing Programs

June 4th, 2015

Be Human and Change Your Social Business

Be human, have an opinion and search smart all sound like dating tips. Gotta have a game plan, right? I know back in my dating years I was always honest whether my date liked it or not. Probably the reason why I didn’t date that much. Fast-forward to today; I’m a happily married husband with […]

Filed in Publishing Programs

June 2nd, 2015

SCOTUS’s Ruling: Good for Free Speech, Bad for Victims of Abuse

Yesterday the Supreme Court of the United States issued a decision that outwardly seems to affect individual users of Facebook and other social networks, but may well impact brands as well. In a 7-2 ruling, the Court held that rants and even threats issued on Facebook may not be prosecuted solely on the basis of how […]

Filed in Publishing Programs

April 5th, 2013

The Battle for Your Attention (Later, When You Have Time)

In the last couple weeks Amazon rolled out a “Send to Kindle” button that would let readers of websites, including WordPress blogs (via a plugin), send a post or article to their Kindle for reading at some point in the future. Similarly, Pocket has introduced a “Save to Pocket” that can be added to blogs […]

Filed in Blogging, Publishing Programs

April 4th, 2013

SEC Clears Up Social Media Confusion

But the SEC has now found that companies *can* use social media platforms to announce information and make statements like this – as long as investors are told to look there. So the key point here seems to be that as long as investors – and others – know that statements will be made on […]

Filed in Publishing Programs, Social Networks

April 2nd, 2013

The Emerging Need for Hashtag Search

If you’ve been part of this social media party for more than a few years you likely remember when Technorati was an indispensable part of the marketing and monitoring toolkit. Technorati was great because while Google, Yahoo, Ask or some of the other search engines that were around at the time worked well for web-wide […]

Filed in Blogging, Publishing Programs, Social Networks

January 22nd, 2013

Get visual with your publishing

Among the social media predictions for 2013 in this AllThingsD op-ed, I think the point that visuals will play a more important role in brand-created content is the one that has the most profound potential impact. The others – measure ROI, optimize for mobile and more – are all sound, but there’s nothing that is […]

Filed in Publishing Programs