Chris ThilkMay 3rd, 2012
The question that needs to be asked in the wake of Google announcing last week the rollout of a new “Share” button for Google+ that’s more about curation and less about endorsement (which was the primary purpose of the existing “+1″ button) has to be this: Does this fill an existing gap in my publishing [...]
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Doug HaslamApril 17th, 2012
At PRSA’s Digital Impact Conference at the beginning of April, our Monster.com client, Kathy O’Reilly, and I were honored to be asked to speak about how we manage Monster’s social media publishing program. The session, titled “Manage Multiple Content Streams Like Monster.com,” addressed the many elements of planning and executing a complex social media program from [...]
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Doug HaslamFebruary 21st, 2012
This past week, I attended Boston’s Social Media Breakfast 26: “The New Rules of Content Marketing.” Since much of what we do with Voce’s PN Connect team centers on content, I figured I would hear a lot of interesting things, and I was not disappointed. Among the potential social media bingo games (claim your prize [...]
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Andrew StoltzfusFebruary 14th, 2012
Brands often find themselves facing the difficult question of how many social media accounts is too many? What divisions within the company are allowed dedicated social media accounts? Which ones should have their social efforts integrated into broader corporate accounts? The answer for each company may be different, but it should be based on the [...]
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Chris ThilkJanuary 6th, 2012
Over the course of the last week or so there was a lot of talk about Google+. Much of that revolved around a new ad campaign to promote the still young social network with TV spots starring The Muppets and more standard online placements that’s been designed to get more people on board. (Of note [...]
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Chris ThilkDecember 7th, 2011
This past weekend, while attending WordCamp Orlando, I was doing there what I’ve been doing quite a bit of lately: Covering the event live, posting updates to Twitter and to the event’s blog as the day went on and sessions progressed.The specifics of how these things play out are pretty well known at this point – [...]
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Chris ThilkNovember 11th, 2011
As you’ve read about on roughly every website, blog, Twitter feed and other web-based communications platform, Google opened up Google+, their nascent social network, for use by brands, businesses and companies this past Monday. Instead of rehashing the “how to set up an account” tutorials or other common themes that have been done to death [...]
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Chris ThilkJune 3rd, 2011
The choice of biggest social media publishing story of the last few days is kind of obvious isn’t it? It kind of has to be the decision by MTV to start publishing a Tumblr blog. I’m actually dead serious about this. While hardly the first (and not likely the last – even movie studios have [...]
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Chris ThilkMay 31st, 2011
In the last few weeks at least two new options for publishers to offer readers as shortcuts to share what they’re reading with their social graphs were announced or at least discussed. First, Tumblr officially announced the release of a button that would allow for a one-click way for people to share something of interest with [...]
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Chris ThilkJanuary 26th, 2011
Everyone’s analyzing Quora from this angle or that, looking at what sort of networks are being built up there, how it’s working to determine user authority and quality and so on. Jeremiah Owyang has a good overview that points out that while corporate accounts aren’t part of the equation right now there are opportunities for [...]
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