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Archive for the ‘Publishing Programs’ Category

October 27th, 2015

Twitter Introduces Brand Hub For Actionable Insights

Twitter yesterday rolled out what it’s calling the “Brand Hub,” a single dashboard designed to give advertisers what it refers to as a “360-degree, real-time” look at the following: Share of voice: They refer to this as “share of conversation” but the gist is the same in that it’s a measurement of how well your […]

Filed in Publishing Programs, Social Networks

October 23rd, 2015

Focus on Engaging With the People Who Matter, Not the Whole Audience

One of the sessions at Spredfast Summit 2015 was about social customer care. At the opening of the panel the moderator shared a number from a recent report that only 9% of people who mention or tag a brand or company get a response. OH MY STARS AND GARTERS! The perception, as we’ve noted before, […]

Filed in Community, Content Marketing, Publishing Programs

October 21st, 2015

Tying Content Marketing to Business Goals

One of the most frequent topics of the presentations at Spredfast Summit 2015 was that social programs of any size and shape need to be tied to business goals. Social programs can’t – and shouldn’t – live in a bubble and be judged independently of other marketing efforts. If straight PR and advertising need to […]

Filed in Content Marketing, Publishing Programs

October 15th, 2015

Tools Inform, But Don’t Dictate, Strategy

I’ve spent the last three days in Austin at the Spredfast Summit 2015. There was plenty of great food eaten, lots of good drink consumed and inspiring conversation engaged in as I met and mingled with both people who I haven’t seen in a long time or was meeting for the first time. Because of […]

Filed in Content Marketing, Publishing Programs

October 8th, 2015

Facebook Test Reactions

Facebook has announced they are officially testing Reactions, an enhancement that is supposed to be a more nuanced approach to engaging with a post beyond just Liking it or not Liking it. After all, humans have more emotions than can be summed up with a simple binary option. Reactions are rolling out just to Ireland […]

Filed in Publishing Programs, Social Networks

September 30th, 2015

Rumor: Twitter Mulling Dropping 140 Character Limit

A report/rumor surfaced yesterday on Recode that forces within Twitter – particularly interim CEO Jack Dorsey – are considering dropping the 140 character limit that has always been in place on the network. This is…interesting. There have already been countless hot-takes (many on Medium, which is basically Twitter for long-form posts anyway) about this, with […]

Filed in Publishing Programs, Social Networks

September 8th, 2015

Report: Social Engagement Falling as Volume Rises

“How much are you trying to reach an audience and how much are you trying to game an algorithm?” That’s the question that was asked on a recent episode of the “What’s the Point?” podcast from FiveThirtyEight. The conversation between the host and the managers of Twitter accounts for Buzzfeed and the NBA was covering […]

Filed in Measurement, Publishing Programs, Social Networks

June 17th, 2015

Archiving Content a Key Part of On-Domain Publishing

(Note: This post originally appeared on the PNConnect blog) There’s a thought-provoking post by Melody Kramer at Poynter today about news organization and ephemeral content. Specifically she’s addressing the question of how – or if – those media companies can or should be archiving the posts they’re publishing to services like Facebook through Instant Articles […]

Filed in Media, Publishing Programs

June 15th, 2015

Facebook Adds “Time Spent” As a Ranking Metric

What Is It: Facebook announced last Friday that “time spent” would be included as one of the important metrics determining what people see in their Newsfeed. The logic from Facebook is that people may read stories that are interesting to them but don’t, for whatever reason, take one of the traditional engagement actions like commenting, […]

Filed in Publishing Programs, Social Networks

June 10th, 2015

One Headline Perfectly Sums Up the Shift from Search to Social

There have been countless stories written over the last few years about “click bait” headlines, most of them full of hand-wringing about devaluing the reader’s time and so on. But there’s another angle on this that doesn’t get the attention it deserves and which (and yes, I’m aware of the contradiction in saying this) is […]

Filed in Publishing Programs